For 18 months, Napster has supplied an ever-increasing base
of fans with access to all the free music they could
download. Now, with an appeals court ruling this week
threatening its survival, the Internet company is asking for
a little something in return: a phone call, an e-mail, a
letter.
"Your Member of Congress and Senators may be able to
prevent efforts to shut down Napster before there has been a
trial," the Napster Web site urges. At a news
conference on Monday, Napster founder Shawn Fanning said
fans should let Congress know "how passionate they
are."
While admittedly it's still early in the game, the
passion so far seems a touch muted. "They're speaking
out a little bit," said Ben O'Connell, press secretary
for Sen. Conrad Burns (R-Mont.). "There were 36 e-mails
over the last 24 hours, which is a fair number on any given
issue but nowhere near the all-time record."
Rep. Mark Udall (D-Colo.) received "50 or 60"
e-mails and phone calls yesterday, according to spokesman
Lawrence Pacheco. While that is a "pretty heavy"
amount of daily e-mail traffic, the debate over subsidies
for prescription drugs generated "hundreds" of
e-mails and calls in a single day, Pacheco said. Udall
represents Boulder, home to many college students �
Napster's most devout users.
The largest record companies have sued Napster, claiming
that its music-swapping software permits wholesale copyright
infringement. A lower court agreed, and on Monday so did a
San Francisco appeals court, saying a preliminary injunction
"is not only warranted, but required." That
injunction, which will stop Napster from permitting users to
swap copyrighted music, will come in weeks if not days.
Napster claims more than 50 million users. Even if this
number is inflated, it clearly has an enormous user base.
What those people will do over the next six months if
Napster disappears will determine the fate of digital music.
Will they seamlessly move to the Napster clones � sites
that essentially duplicate what Napster does so smoothly
that fans might never even notice the original is gone? Will
they wait for the record companies to start effective and
legal pay-for-play services, pushing the pirated download to
the margins of the virtual world?
Or, in a less likely scenario, will the users care enough
about Napster to help persuade the company and the
entertainment industry to work together?
"We cannot leave the consumer at the altar much
longer," said Steven Gottlieb, president of the
independent label TVT Records. "They have clearly and
emphatically said how much they love this service" �
not, he stresses, because it's free, but because it allows
the sampling of every kind of music.
Until three weeks ago, TVT was among those suing Napster.
Then it dropped its copyright-infringement suit, saying it
was time to embrace Napster. Now that there's a court ruling
establishing that exchanging copyrighted music without
permission is illegal, Gottlieb thinks the other music
companies should back off too.
"The record labels should be working on not trying
to shut Napster down, but how to make it legitimate,"
Gottlieb said. "To the extent they continue to push
against something that the public so much desires, they
won't improve the judicial treatment of this issue, and
they'll invite a legislative view � or consumer
backlash."
Meanwhile, assuming the injunction that a federal judge
is now retooling does indeed change Napster so drastically
it will be unrecognizable, the record companies have a
chance to prove they can do it themselves.
"We have a window of opportunity, but it won't be
open forever," said Larry Miller, president of
Reciprocal Entertainment, whose company handles back-office
digital transaction services for such major entertainment
companies as Sony Corp.
Negotiations between Napster and the music companies that
sued it are continuing. But in the wake of this week's
ruling, Napster doesn't have many chips left.
"Of course we are still interested in talking � if
they can build a legitimate market with that brand name,
that marketability and ease of use," said a music
industry executive. Bertelsmann AG, through its BMG
subsidiary, recently made an investment in Napster, and
plans have been afoot to start some sort of legitimate
service.
"If BMG and Napster can build that mousetrap, we
will show up," said the music executive, who declined
to be named.
While the vast majority of downloads of copyrighted music
are done through Napster, it isn't the only file-sharing
service. But some of the others mentioned most often, such
as Gnutella, practically require an engineering degree to
use.
Much more user-friendly is MusicCity.com, which seems to
be attempting to stay out of trouble by posting a disclaimer
that all users agree not to infringe the intellectual
property of others. But you can download the Beatles off it
almost as easily as you can off Napster.
"The point is not that free music is going to keep
popping up � but that it's going to be there without even
having to retrain the consumer," said one Silicon
Valley executive who follows the industry.
After all, the software that people having been
downloading from Napster or places like FileNavigator is not
a violation of copyright. Nor is it a violation to have
music on your computer. Only the central directory of songs
� the mechanism through which the swappers find each other
� is at issue in the Napster lawsuit. "Competitive
directories are easy to build and find," said this
executive.
Unlike Napster, though, their makers seem to know how to
keep a low profile. While there's no phone number listed on
the MusicCity.com site, its Internet registration card gives
a number in Tennessee. A man who answered the phone said the
president, Steve Griffin, would return a reporter's call
"if he feels like it."
He didn't.
Copyright (C) 2001, The Washington Post. Reprinted with
permission.