Could it be with motivation?
Right now, that is the thing that pops in to my head when I think of changing cheer. Yeah, we cheer for people at games, but there is not much motivation inside of cheer itself. I have been on many squads where we had a lot of talent, but not motivation. Because we lack the motivation, we never did our best. So one as you can see one of the good things about being motivational is that it makes a squad better as a whole. For example, just yelling or encouraging for a team member during a performance helps them do better. Believe me I know this from experience.
Another thing motivation can do is bring up the attitude among the teammates. I know when times get hard you get in a bad mood and then that affects everybody. Just thing what would happen if you motivate them. Everybody will be excited to cheer and want to be there. Then eventually they will motivate everybody other people. All it takes is you starting the motivation. You can do that by bring a motivation quote to practice or a bible verse. There is many ways to motivate each other; it is just a matter of doing it.