N Skin Care Alert

Caring for Mature Dry Skin 

One of the major changes that occur as we age is that our skin becomes drier. Dryness can be made worse by exposure to the sun, cold and wind.

However, a common myth for many is that moisturizing is always the key to curing dry skin. Dry skin can be caused by one of two things: an insufficient amount of sebum, the body’s natural oil making it to the skin, or an over-accumulation of dead skin cells due to slowing skin regenerative capabilities. This latter one is increasingly more  likely to be the culprit as you grow older.

The Scratch Test

One way to tell if your skin is dry is to do a scratch test: if scraping your fingernail over the dry area leaves a white scratch line, it means your skin is regenerating too slowly. If this is indeed the problem, you will realize very limited benefit from moisturizing because you are basically trying to revitalize dead skin, which is futile.

The solution is to coax your skin into speeding up production. This is accomplished by exfoliation, which signals the body to speed up skin regeneration.

Most of you know that a frequent problem with exfoliation is that it can be very harsh and uncomfortable, leaving skin tender and sometimes unnaturally flushed.

That’s why you must make sure that you use a natural AHA (alpha-hydroxy acid) cream that’s formulated for sensitive skin to prevent irritation.

AHA: The way to fresher skin

AHA is a family of substances found in apples, citrus fruits, grapes, sugar cane and milk. Often regarded as the “fountain of youth”, AHAs melt away the intercellular glue that binds dead surface cells, leaving a smoother, softer layer of skin. Also, AHAs are believed to stimulate production of collagen and elastin fibers that keep skin plump and supple.

Natural AHAs from fruits are known to be gentler on the skin than synthetic AHAs. For fresher, younger-looking skin, start with once-a-day application of natural AHA cream like Godiva Fruit Acid Revitalizing Complex, preferably on evenings. Use only a thin layer and avoid areas around the eyes. In about two weeks, your skin would have adjusted. You can then apply twice daily. For normal skin, you can start with twice-a-day application.

Be UV-protected!

It’s important to protect your skin from the sun’s harmful UV rays, especially if you’re using AHA cream. Use a broad-spectrum sunblock with an SPF of 25 to protect your delicate skin from harmful UVA, UVB and UVC rays. 

One way to know if your sunblock can provide full protection is to check if it has zinc oxide. Godiva Green Tea Sunblock Cream contains zinc oxide, known as nature’s original sunblock and the ONLY sunscreen active that works throughout the UV spectrum for complete sun protection.

Whether you are staying indoors or outdoors, apply Godiva Green Tea Sunblock Cream every morning in a gentle circular motion until the cream vanishes into a matte finish. Let dry for 30 minutes before sun exposure. A single application is sufficient for all-day protection. However, you must reapply if the sunblock is wiped off.

Exercise!

Exercise can improve circulation, which often slows down with age. Take a short walk daily or move around the house to keep blood flowing and allow oxygen and nutrients in the body to reach all of the body's cells and organs.

With exfoliation and sun protection, plus your dedication to your skin care regimen, you're on your way to younger-looking skin!

ý Announcements

Send Godiva Skin Station Gift Certificates to loved ones in   the Philippines!

If you have friends and relatives living in the Philippines, here's the perfect gift to send them on special ocassions -- Godiva Skin Station Gift Certificates!

Let him/her enjoy the benefits of any of the following Godiva Skin Station services:

Diamond Peel:

Single Session w   Program of Ten Sessions

Facial Treatments (Single or Six Sessions):

Licorice Whitening Facial w Rejuvenating Facial w  Anti-Acne Facial w Gentleman’s Executive Facial

Body Massage (90 minutes per session):

Single Session w  Four Sessions

The Godiva Skin Station Gift Certificates will be available next week on our onlinestore at www.godivaskincare.com. Upon ordering online, your recipient will be sent the Godiva Skin Station Gift Certificate you just purchased. The Gift Certificate is valid for 6 months from date of online purchase.

So, if you want to give someone something special for any occasion, just give a Godiva Skin Station Gift Certificate -- a gift your loved one will truly cherish!  

_ Tell Us What You Think