SWOT ANALYSIS

EXTERNAL & INTERNAL ANALYSIS:

Global Construction Company can learn a lot from conducting a SWOT analysis. Combining the internal attributes of a company with the external constraints of the marketplace paints a stark picture of where companies stand at any given moment. While the four major features of a SWOT analysis are strengths, weaknesses, opportunities and threats , these features signify much more. Our strengths and weaknesses are internal factors; our opportunities and threats are external factors and measures.

INTERNAL ANALYSIS:

· Strengths

Global construction company’s strengths can come from a number of different avenues. Construction is an industry where efficiency and staying on schedule is particularly prized, having strong project management skills is a strength. So is a strong brand name, given that construction tends to be an expensive field to enter. Our company has a diversified array of projects and expertise, that provides a cushion against a slowdown in any one particular sector, which is definitely a strength By providing the highest-quality product and service, Our business reputation improves. Our workforce, or human resources, enables us to create the best product as we can. In addition, our and attention to our clients needs. These things make up the first set of internal factors to consider in our SWOT analysis.

· Weaknesses

If too much of a construction company’s business is with any one client or in any one particular geographic area , that leaves it vulnerable to a slowdown. A company specializing in remodeling homes may be in trouble in a market where more people are eager to buy, while companies that rely on constructing new homes face challenges in cooler markets where people stay put. If our company is lacking a key team member or skill, that puts it at a comparative disadvantage. Also, if the company promotes its managers based on their on-the-job expertise, it may leave the company in an inferior position to rivals with a more professional management team. EXTERNAL ANALYSIS:

· Opportunities

Many companies find that adding a new division and leveraging existing operations can leave them in position for more work. In addition, opportunities can emerge by using our business expertise to anticipate consumer trends. For example, if our anticipate that our area is going to emphasize public transportation and mixed-use neighborhoods, we can win a lot of work by developing expertise in building that kind of housing close to a subway or train station. The technique for identifying opportunities encompasses finding markets, partnerships, products or services that we actually can pursue. Claiming an opportunity overseas that we can’t really pursue does not help us plan for the future. A good rule of thumb for making sure we identify real opportunities is to count only the ones for which we have a phone number. If we know of someone we could call to pursue a new opportunity, then chances are the opportunity is real.

· Threats

For a construction company, some threats may be beyond our control, such as an industry slowdown caused by difficult economic times. Others external threats may expose an internal weakness. For example, in a buyers' market, those wishing to procure construction services may treat the purchase like something they'd buy from an Internet deal website, using the technology at their fingertips to gather multiple bids and drive profit margins down. If our cost structure is higher than our rivals, that combination of customer initiative and market dynamics is a major threat to our ability to compete for business. Changing market preferences can also be a threat. If our core business is building assisted living facilities in a market where seniors increasingly are looking to remain independent as long as possible, our units are going to be less popular than senior housing facilities with amenities like larger bathrooms and easy access to restaurants and shopping.

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