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Advertising
1 ad = advertisement or advert.
2 advertisement (noun) item of publicity for a product or service, in magazines, on TV etc.
3 advertising agency (noun) company specialising in producing and placing advertisements for clients.
4 AIDA (abbreviation) Attention, Interest, Desire, Action - the objective of all advertisements.
5 benefit (noun) advantage of a product or service, usually derived from its features
6 billboard (US - noun) signboard, usually outdoors, for advertising posters;( hoarding in the UK )
7 circulation (noun) average number of copies of a magazine sold in a particular period
8 classified ads (noun) small advertisements in magazine or newspaper categorised by subject
9 commercial (noun) paid advertisement on radio or TV
10 coupon (noun) part of a printed advertisement used for ordering goods, samples etc
11 double-page spread (noun) advertisement printed across 2 pages in a magazine or newspaper
12 eye-catcher (US noun) something that especially attracts your attention-eye-catching (adjective)
13 features (noun) special characteristics of a product, usually leading to certain benefits
14 hoarding (UK - noun) signboard, usually outdoors, for advertising posters; billboard (US - noun)
15 poster (noun) large sheet of paper, usually illustrated, used as advertisement
16 prime time (noun) hours on radio & TV with largest audience, esp. the evening hours
17 promote (verb) to (try to) increase sales of a product by publicising and advertising it
18 slot (noun) specific time in a broadcasting schedule, when a commercial may be shown
19 target (noun) objective; what one is aiming at - target audience (noun)
20 U.S.P. (abbreviation) Unique Selling Proposition; what makes a product different from others
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Last updated March 2006
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