Company Structure

Board of Directors

Name	Position
Amna Javaid	Chairman of Girlish Wear.com
Naila Javed	Director
Madiha Nisar	Director
Ayesha Iftikhar	Director
Sana Shahid	Director
Aqsa Sheikh	Director

Organization and Structure

Stores in this industry offered a vast selection within limited product lines and therefore were considered specialty retailers. Traditionally, these businesses were small independently owned shops that provided distinctive merchandise and superior customer service, often at premium prices. During the 2000s however, the Girlish Wear experienced structural changes that paralleled changes in the retailing industry as a whole with small traditional retailers being replaced by larger chains that emphasized value and convenience.

Store size was a contributing factor to a retailer's overall profitability. The size of Girlish Wear tended to be smaller than many other retail outlets. Although the size of larger chain stores in the industry averaged approximately 3,000 square feet of sales space, most accessory stores were smaller than 1,000 square feet. Accessory stores enjoyed relatively low overhead costs due to small store size and the low cost of goods. In fact, Claire's Stores, Inc., one of the larger retail chains, reported that new stores required an initial investment of only $85,000 for leasehold improvements and fixtures and $20,000 for inventory.

Store location often determined store size. Girlish Wear, especially fur stores, were deliberately positioned in classy. The location of these boutiques in high-rent urban areas often encouraged the small store format. In contrast, chain stores were frequently situated in suburban shopping malls, where larger store size was financially feasible. Store size increased in the 1990s as businesses in this industry followed consumers out of the cities into suburban malls and shopping centers.

Although Girlish Wear were moving out of trendy, expensive areas, stores were designed to accommodate the fashion and status-conscious shopper. Consumers shopping at these specialty stores were interested in unique versions of basic products. With the exception of furs, the products offered by accessory stores, such as lingerie, hosiery, and handbags, were not particularly expensive and were readily available at department and variety stores. A specialty accessory store, however, offered the consumer distinctive merchandise in a stylish shopping atmosphere.

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