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| PAGE 2 | ||||||||||||||||||||||||||
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| globe sign: Orange glass globe body has a rippled texture that made for a very eye-appealing display. This would have hung outdoors, over the entrance to a tavern (the advertising lenses have been rotated 180 degrees for display purposes). |
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| Jacob Ruppert, New York, N.Y. | ||||||||||||||||||||||||||
| Gillco seemed to have steady business for their signs from a number of breweries throughout the 1930s. As the 1930s wore on however, it's likely breweries started to turn to more cost-effective forms of point-of-purchase advertising to attract customers. Gillco did seem to continue their line of advertising signs into the 1940s. |
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| As the 1940s progressed, changes in advertising tastes, away from Deco-influenced designs to more �modern� styles of signs, likely resulted in much of Gillco�s product line being perceived as outdated and pass�. With increased competition from other companies, Gillco exited the advertising sign business at some point during the 1940s, although exactly when is unknown. |
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| For collectors who would discover Gillco beer and ale signs decades later, in old taverns, antique shops and flea markets, they left a legacy as a manufacturer of some of the most beautiful advertising signs produced during the 1930s. | ||||||||||||||||||||||||||
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| Gill Glass Company at Amber Street, North of Tioga... | ||||||||||||||||||||||||||
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