| THE POWER POINT |
| When President Estrada became President in 1998, his victory was mainly accredited to his "masa image" that was carefully packaged for him by his media strategists. President Gloria Macapagal-Arroyo was a mere Trade Undersecretary when she rose to prominence because of her "Nora Aunor image" that was engineered by her publicist. On the other hand, when Mr. Estrada stepped out of Malaca�ang on January, the media is among the major sectors that contributed to his downfall. The foiled EDSA 3 Revolution also fizzled out because of the lack of media collaboration. |
| These are just a few instances on how the media can have a direct impact on personalities and events. Many personalities-- politicians, government officials and even movie stars -- drifted out to oblivion, defeat and even public ridicule simply because they failed to factor-in the importance of the media in their day-to-day activities. A four-paragraph column article against a public official can spell doom to his/her career. Others on the other hand managed to breeze through the many challenges of public life not only because of their good rapport with the media but also because of the presence of a well-organized and highly competent media strategists backstopping them every step of the way. |
| In the Senate and the House of Representatives for example, the need for an effective media machinery is all the more essential in order to shine above the rest. The Senate has 24 and the House has more than 200 minds trampling on each other's ego. Along the way, the media is there in their constant search for legislative misdemeanors and other "newsworthy" stuffs that can have a direct impact on ones' future in public service. |
| In other political institutions and even in the corporate world, the media plays a crucial role in determining one's success, or failure in any endeavor that demands public scrutiny. |
| Let's face it. To the media, bad news is good news. One has to use greater amount of imagination to come out with strategic stories that are both "newsworthy and developmental." |
| Power Point Consultancy Inc. was organized precisely to provide an all-around media machinery for clients who feel the need for strategic communications plan that would be dispersed to the tri-media. Run by veteran media practitioners, the PPCI is in constant touch with the country's top tri-media reporters, editors, columnists, broadcasters and other media personalities who are instrumental in determining the issues that needs media exposure. |
| Apart from the production of regular press releases, PPCI also provides an early morning news briefing for all its clients, along with an in-depth analysis of issues and recommendations on how to respond to these issues. |
| Apart from averting crisis situations, PPCI can also be tapped to mount proactive measures that could help our clients win the "perception war," with the end objective of persuading policy-makers to act on their favor. |
| The company also has well-entrenched contacts in various government agencies that are helpful in securing various information that may be needed in the formulation of our clients' communications strategy. We are also in partnership with various people's organization that could help in people's mobilization for various advocacies. |
| It is also working in tandem with various media organization like the Federation of Provincial Press Clubs of the Philippines (FPPCP) which makes it easier for the company to access practicing journalists even in the countryside. |
| So if you put premium on your public image in order to achieve success in various endeavors, feel free to get in touch with us for inquiries and enlightened discussions for a possible working relationship. Our office is located at 5-F Lansbergh Place, 20 Tomas Morato Avenue, Philippines. You can fax or call us at (+632) 3751009 from Mondays to Fridays or contact us through our mobile numbers (+63)09164407051; 09198555338 and 09164092802. You can also e-mail us ar [email protected] or [email protected]. |
| POWER POINT CONSULTANCY INC. |
| "We Spread news. We Build public opinion." |
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