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Genya aims to foster a greater interest in Science within the broader community by showcasing our stunning microscopic images of biological specimens. The calendar features the scientific work performed by genya members and our colleagues at the University of Melbourne as part of our research, giving our work excellent and novel exposure to other scientists and the wider community. Our target market encompasses those within the scientific field, including university academics, undergraduate and postgraduate university students, high school students and teachers, and scientific conference delegates. In addition to this, we plan to market this product to the wider community through educational outlets such as the Melbourne Museum and Scienceworks shops. This provides a fantastic opportunity for postgraduate students with a background in Science and Biotechnology to commercialise their work done at the University of Melbourne. |
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Michael Bogwitz with
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