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30 July 2001 Conservation Principles for Coffee Production "In order to help strengthen the sustainable coffee movement, and to promote greater clarity and opportunities for collaboration around the specific issue of conservation in the world coffee industry, the Consumer's Choice Council has coordinated the development of a set of Conservation Principles for Coffee Production. Patrick Mallet of Falls Brook Centre crafted this document in collaboration with Conservation International, Rainforest Alliance, and the Smithsonian Migratory Bird Center, with funding from the Summit Foundation. "These principles were developed with several goals in mind:
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