A "scientific pricing process"? Are we really talking about something new in the centuries-old world of capitalism?
In a word, yes.
The concept, of course, is not new. It's being used by many of the Fortune 500. What is new is the method by which the information is compiled, analyzed and delivered, and all this at a much reduced cost to you.
The idea emerged at an e-commerce seminar where our company's president, Ken Evoy, was asked to speak about his special area of expertise... Making Sites That Sell.
One of the other speakers was a direct marketing consultant with 30 years' experience. He spoke about the traditional, offline methods of using a questionnaire to gather data which is used to assess pricing policies. The data is entered manually into an Excel spreadsheet. And the spreadsheet then generates graphs that help determine pricing.
That fellow will sell you his services for thousands of dollars. Or he'll sell you the spreadsheet for hundreds. But then you'd have to run the survey and question people yourself, enter the data, and so forth...
There had to be a better way... a new, high-tech way that used the power of the Net.
"We sell on the Internet," Ken thought. "Our customers buy on it."
"What if we totally automated, improved and fine-tuned the traditional, offline pricing process by developing a perfect set of questions (to ask customers) and by using the Internet to gather, analyze and deliver the data (to merchants)?"
Research showed that no one else was doing this on the Net. So Ken took that question to Dr. Carol Ann Dorn.
Dr. Dorn is a marketing professor and a consumer behavior specialist in the Faculty of Management at McGill University's prestigious business school in Montreal, Canada. She has spoken at numerous international conferences on business, marketing and high technology, served with several well-known high-technology companies, and taught at a variety of high-ranked institutions.
Her knowledge was invaluable.
Ken and Professor Dorn applied linguistic, psychological, marketing, and statistical principles to the question of pricing through an online survey. They attacked the challenge from the ground up, thinking netcentrically.
The result... a new kind of pricing survey with integrated server-side statistical analysis. Powerful. Fool-proof. Automated. This break-through takes full advantage of the Web's reach, speed, user-interactivity, and programmability.
Yes, now there is a perfect process for determining your product's perfect price -- a system that is exact, super-fast, cost-efficient and... truly scientific.
We call it "Make Your Price Sell!" because it really does turn your price into your "#1 high-powered salesperson."
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