As the sponsor of 16 national teams at the Olympic Games 2008 in Beijing, 
PUMA achieved a successful track record by endorsing outstanding sprinter 
Usain Bolt to win three gold medals and smash three world records.

"Lightning" Bolt set a new 100m world record at 9.69 seconds, smashing
his own mark from May this year, and sprinted 200m in a world record time 
of 19.30 seconds, beating Michael Johnson's 1996 record by two hundredths 
of a second. He won his third gold medal as Jamaica shattered the world record 
at 4 x 100m relay in 37.10 seconds, taking 0.30 off the USA's mark which was
set 15 years ago at the world championships.

Bolt is the first man in 24 years to win an Olympic sprint
double while the Jamaican team finished third in the nation 
medal table for track and field with six gold, three silver and two bronze medals.

"We were again able to impressively demonstrate PUMA's
undoubted credibility and expertise in world-class sports at 
the 2008 Beijing Olympics," said Chairman and CEO Jochen Zeitz. 
"With our PUMA athletes and primarily Usain Bolt's world records in the sprints,
we once again set new standards and made sports history, strengthening and 
expanding our position as one of the leading running brands."