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Amongst many other shows that I produced for National City Bank, was a half million dollar giveaway drawing during halftime at the Cleveland Browns Stadium. Taking their commercial theme of "Life is a Highway", I helped them pull together a show that kept the crowd involved. Creating a carpet to show a perspective view of a highway disappearing into the distance and a marching band to play their theme music, were the foundation for a reverse raffle. Contestants had the opportunity to win one of several prizes, culminating in a $500,000 grand prize home.
The real trick to this show was to meet the demands of a professional football field and broadcast schedule. In order to meet the demands, everything for the program had to enter and exit the field within fifteen minutes, and still provide a quality show for the audience of 70,000 spectators. The demands of a groundskeeper for a field in the NFL are grueling! Above all else was the need to provide the client with the exposure and recognition for which the bank had spent months and millions of dollars. This was the result -- another successful event!
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