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Free Stuff


There are a number of sites on the internet that offer you something for free. Sometimes it's someone altruistic who's being kind to his fellow internauts, but more often, it's supported via banner ads.

A lot of the free stuff has been drying up lately, because they are not paid for putting banner ads on their pages, they are paid when someone actually clicks on those banner ads. A lot of advertisers have found that internet advertising doesn't work very well as most people tune out the banner ads. Does internet advertising not work, or does advertising in general not work as well as it is assumed to? I think that all the internet has done is given advertisers a method to see that their own advertising doesn't work nearly as well as they think it does. I would question the effectiveness of Magazine ads, TV ads, Radio ads, etc. The American consumer is much more informed in the 'information age' than they were in the past - you can't afford to make a poor quality product in today's market. People do their homework these days and don't depend nearly as much (as they did in the past) on "information" gathered via advertising as they used to.

TV advertisers have learned that you have to "catch" the potential consumer before they surf channels. Your ad must have humor - it must be entertaining in and of itself. Unfortunately, all too often, it's the person who has a "free" web site supported by advertising that suffers from an advertiser's poorly designed ad. When the advertiser doesn't get any hits, do they say to themselves "I designed a poor ad", or do they say to themselves "the internet doesn't work"?



Last Updated: 18-Jun-2001

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