Presidential Character Games: Baby Boomer and Beyond

Copyright 1998 - 2008 by Anthony R. Nardo, Jr.
Last Modified: 21-Jan-2008

Permission to quote or use as a reference is freely granted so long as attribution of (and notification to) the author is given.
The election of President John F. Kennedy marks the transitional period in the acknowledged boundary between the Baby Boomers (1943-1960) and Generation X (1961-1981). Kennedy also is the first President who, had he lived, would have sought support from the leading edge of the Boomer generation as he campaigned for the 1964 election.

With this in mind, I have chosen Kennedy as my starting point in building a collection of political games based on the Presidents and candidates of greatest interest to the Baby Boomers.

To further limit the collection's scope, I have primarily focused on boxed board games, with some inclusion of envelope and cardboard games.

The list of political games given within this page is by no means exhaustive. I would welcome any leads with regard to obtaining information on (or a copy of) any other game which fits the scope of this collection.


1961-1963: John F. Kennedy

The span of Kennedy's administration may have been brief, but a variety of board games nonetheless made their appearance. Known game titles to date include Kennedys Game Perhaps the most familiar, and certainly the most visually appealing, of the JFK-inspired games is The Exciting New Game of the Kennedys.

Originally published by Harrison and Winter in 1962, this game was later sold under the Transco (Transogram) logo. Even without the change in company names, the earlier versions of this game may be identified by the more prototypical appearance of the game board and the unrounded card corners. Curiously, however, the game money in the older editions tends to be more crisp in appearance than in the later editions.

New Frontier Game By contrast, New Frontier is a large envelope game of greater scarcity and limited graphic appeal. It was produced by Colorful Products in 1962, and is stamped with a rather lengthy attribution: "ARTICLE ASSEMBLED BY TRAINEES OF THE OCCUPATIONAL AND TRAINING CENTER OF HELP FOR RETARDED CHILDREN, INC."

New Frontier may also have the distinction of being one of the first President-opoly games, being "a reverse twist on a favorite board game," Monopoly.

Kennedys Game Another game playing off the New Frontier concept is  New Frontier-ola, published by Einhorn-Victor Productions. The object of this game is "to divest yourself of all of your holdings [...] so Bobby can't investigate you for having monopolistic holdings."  JFK's rocker is featured within the game, as well as jabs at the Peace Corps, Yale, and other aspects of Kennedy's life, family, and presidency.

The box cover is highly generic and the artwork minimal. The humor of the components, however, gives the game a unique appeal -- from the rules and cards to the offbeat parts inspection notice (a handwritten scrawl of, "Help! I'm trapped in the New Frontier-Ola Factory") down to the metal elephant piece "left over from a game we [Einhorn-Victor] were about to manufacture for the Xmas season of 1928 called Calvin Coolage-Ola."

Just For Kicks game An even more obscure game title is the similarly named Just For Kicks - New Frontier game, the title for which may also be read as JFK's New Frontier. This game was produced in 1963 by American Marketing in Denver, Colorado.

A third hand source notes that the game's designer produced only a few copies of this game before the Kennedy assassination. However, given this production data, a surprisingly large copies of this title did eventually find their way into Denver's secondhand outlets and thence into game collections nationwide.

While the majority of components reflect a low budget production, there are four unique plastic game tokens representing PT-109, a rocket ship, a football, and a bottle of scotch. The instructions for this title, as well as the Apple Polish and Boner cards, are done amusingly tongue-in-cheek, with less malice than some later political games would feature.

JFK's New Frontier holds an extra note of irony in that the last place player is awarded the position of Vice President. This player "may remain at the party, but cannot make any decisions." Before the production year of this game was over, JFK's Vice President was indeed making decisions of national import.

Bluff game Bluff, marketed by Saalfield Publishing in 1963, is a simple repackaging of the Liar's Dice game. Only the cover, doubtlessly inspired by Kennedy's and Khrushev's behavior in the Cuban missile crisis, gives this game a place in a political games collection.

In a later printing of the Bluff game, Kennedy and Khrushev were replaced by a donkey and elephant on the cover. That variant was marketed around the time of the 1964 election.


1963-1969: Lyndon B. Johnson (and Barry Goldwater, etc.)

Consensus game To date, I have found no games pertaining solely to Lyndon Johnson or his Administration. However, one game exists which gives equal billing to both Johnson and his '64 opponent, Barry Goldwater: Consensus (Scientific Game Development, '66 and '67).

The cover art of this game is also somewhat nostalgic in featuring a drawing of an item familiar to many Baby Boomers, but which may yet be alien to many of the Millennial generation: a voting machine complete with levers, as opposed to the marker-filled, computer scanable ballots of today.

A fellow political game collector noted that he had seen this game title for sale in Princeton during the Nixon-Humphrey election period. At that time, Scientific Game Development had pasted Nixon's and Humphrey's names over Goldwater's and Johnson's.

Goldwater game Another souvenir of the Johnson era comes from the Goldwater camp. This single, large piece of cardboard comprises the entirety of the Presidential Election Game: Goldwater For President (Kom-Pak, 1964). This game is marked, "Approved Republican Nat'l Committee."

One unusual feature of this game is that all pieces are furnished as cutout parts, including the six-sided die. Another noteworthy feature is the small Barry Goldwater circle, which presumably was intended to fill the empty circle on the board reserved for the 36th President.

Election 68 game With Johnson refusing to seek reelection, the '68 election featured an open field of candidates. Election '68 (CreaTek, 1967) does an excellent job of featuring the early candidates in caricature form on cards, and shows the probable front runners for each party on the cover: Richard Nixon for the Republicans; Robert Kennedy for the Democrats; Johnson "presiding" over both.


1969-1974: Richard M. Nixon

Perhaps the most highly detailed Presidential election game in terms of game mechanics comes from the Nixon era.The Next President, by Reiss Associates focused on the upcoming 1972 contest. This game was designed and developed by many of the same people who formed the core of another game company in a different field; namely, the wargames company known as Simulations Publications, Inc., or SPI. The Next President attempted to give a level of realism beyond that of prior election games by weighting strengths and weaknesses for each of the various candidates from both parties. As a bonus, it also gave provisions for running various past Presidents and presidential candidates against each other.

Another game that attempts to capture the essence of the upcoming 1972 election "from the state primaries to Election Day" is White House,White House by Research Games, Inc. (RGI). Campaign buttons from Muskie, Rockefeller, Lindsey, Wallace, and other also-rans join those of Nixon and McGovern on the cover. Players vie for the support of various states in the "primaries", then compare totals in the "election". Because players must reduce their hand for the election to the number held by the player who won the fewest states, White House is at best a game that reinforces the "focus on the largest states to win" view. At worst, it is a race for California. Still, by using the candidates of the time, it provides a window into the 1972 election.

Who Can Beat Nixon game While the 1968 election was expected to be closely contested, there were no such expectations regarding the 1972 campaign. The bookcase game, Who Can Beat Nixon (Harrison-Blaine, 1970), reflects the difficulty in defeating a popular incumbent President... a surprisingly popular President, despite the "lesser of two evils" '72 election jokes. In fact, before the '72 election there was already discussion in the newspapers of a serious effort on Nixon's behalf to repeal the two term limit on the Presidency.

Nixon's support, however, quickly eroded after the '72 election, as more details regarding the Watergate incident became public. As a result, with the aid of the Watergate-based titles, Nixon would seem to have inspired the most games of any Republican President elected with support of the Baby Boomers. At least seven games from the Watergate period may be found:

Special mention should be made of the Spiro T. Agnew American History Challenge (Gabriel Ind., 1971). Only a few months difference in the pace of investigations against Agnew and Nixon have kept the incautious from mistaking this game for a piece of Presidential memorabilia.

1974-1977: Gerald R. Ford

While President Ford is one of many personalities featured on at least one edition of Politicards, I've yet to find a game based on him. Certainly there was scope for a game, with Ford's highly lampooned clumsiness a familiar staple of various Saturday Night Live episodes. Certainly he had the sense of humor to tolerate a game being made about him, with his, "I'm Gerald Ford and you're not," cameo line on SNL. Yet, to date, no one I know has identified a game centered on Ford, or even mentioning him in a list of the '76 Presidential candidates.

Research assistance would be appreciated. (Link corrected 1/21/03.)


1977-1981: James E. Carter

Jimmy Carter does not seem to have been named directly in the name of a board game, though there are three which are obviously aimed at his election and Presidency.

Peanuts to President (Daily Enterprises, 1978) makes no explicit mention of Carter on the box, nor on the game board, nor the components. It does, however, feature a huge, toothy Carter-esque smile on the game board. It also features "peanut" money (labeled "In Peanuts We Trust") which is used in the players' attempts to buy votes.

Players in Peanuts to President start out as peanut farmers and progress to election as governor before moving into the actual race for the Presidency.

Following the peanut motif, and avoiding use of the name "Carter" with a minor spelling adjustment, the Karter Peanut Shell Game (Morey and Neely, 1978) attempts to mitigate its harsh call to "JOIN THE TAXPAYER'S REVOLT!" with the promise of "over a million laughs." In historical hindsight, there is a certain irony in the object of the game - to "waste, squander, throw away and spend all the taxpayer's money" - with Carter having been the only President from Johnson to Clinton to preside over even a single quarter in which government revenues equaled government spending.

Save Our Bureaucrats References to "Silly's Beer" and "Panama's Golden Toll Lake" may be found on the playing board and the play money. These serve as reminders of "Billy Beer" and the return of the Panama Canal to Panama, and insure that the player is well aware of the President being lampooned.

Finally, Save Our Bureaucrats (Gary Tallman, 1980), or S.O.B. as given on the cover, features a number of punchout cards that do, in fact, name President Carter explicitly. Many of the Boondoggle cards feature events that actually occurred during the Carter presidency. Some of the "boondoggles" are a bit of a stretch (e.g., faulting Carter for civil servants in the Mount St. Helens area continuing to get paid when their offices were closed due to the volcano's eruption), but others provide a humorous view of government waste during the period. S.O.B is also noted for its attempt to trademark the word "SOB".


1981-1989: Ronald R. Reagan

Despite an eight year tenure, there would appear to be a dearth of board games pertaining to our 38th President. To date I have found only one board game made in the U.S. which features Ronald Reagan. That one game, which may be found with comparative ease, is Reaganomics (Stockmann, 1981).

Like the Karter Peanut Shell Game, there is a certain irony to this creation. The cover shows a neatly balanced budget, whereas the National Debt was run up continuously during each of the Reagan years.

Drawing from overseas game makers, however, provides another view of the Reagan Presidency. Opportunity (Invicta, 1983), is subtitled "or how to get out of tight situations," which somewhat reflects the perception at that time of Reagan being the "Teflon-coated President." Despite the picture and the dubious Presidential endorsement adorning the lid, however, Opportunity is a rather generic strategy game with equally generic pieces.

1989-1993: George H. Bush

Bush, like Ford, seems to have eluded the eye of the board game designer. To date, the only U.S.-made election board game I have located which depicts George Bush in any manner is Campaign, Race for the White House (J. R. Perri Corp., 1991). Caricatures of Bush and the three previous elected Presidents adorn the cover.

Mid-East Peace (Columbia Games, 1990) does feature George Bush (among other contemporary figures in world leadership) prominently on its cover. The game, however, has little to do with the Bush Presidency save to serve as a reminder of the days of Operations Desert Shield and Desert Storm.

In a similar vein, a Gulf War inspired game featuring picture tokens for both President Bush and Vice-President Quayle may be found if one is willing to look as far afield as Kuala Lumpur. Gulf War (Yimi Sendiran Berhad, 1990) uses the characters of the time as a backdrop for a simple game only barely related to the actual events of the Gulf War. Closer to home, the box bottom for a Gulf War simulation game made in the U.S., A Line in the Sand (TSR,1991), shows a photo of George Bush.

Where's George?, a 1993 supplement intended for use in Avalon Hill's Tales From the Floating Vagabond role playing line, provides its own oblique reference to the passing Bush Presidency.

Finally, a short scenario was released at the Origins game convention in 1992 for use with Mayfair's Road to the White House game. This scenario features the race between Bush, Clinton, and Perot.


1993-2001: William J. Clinton

Bill Clinton has the distinction of being the first U.S. President from the Baby Boomer generation itself. He may also hold a distinction for having inspired the most board games. To date, I have located:

In addition to this list, there is Trial of the Century. While that game mainly focuses on the O.J. Simpson trial, it makes some references to Whitewater.

Special mention should also be made of the Hot Springs National Park Historical District Game. While this title does not focus on Clinton, it shows his picture and takes ample opportunity to point out Hot Springs as the hometown of the 42nd President.

It is almost certain this list will prove by no means to be exhaustive for the Clinton Presidency.

The 1990's may well be noted as the decade of Monopoly clones; products designed to prove the point that any noun can have "-opoly" fixed to the end to form the name of a game. In that light, it is not surprising that two games called Clintonopoly would be brought to market.
The earliest version of Clintonopoly according to copyright dates was the version by Exhibit A subtitled "The BIG Government Game". The object of this particular variant "is to grow your agency into the largest, most intrusive and punitive bureaucracy possible."

A later variant, subtitled "The Great American Sell-Off Game" was marketed by Opoly Games and Things in 1995. This game is considerably more lighthearted than the earlier version. It features hush money (with a $3 bill added to the regular denomination mix) and the ability to sell off national parks and monuments.

Perhaps the most visually appealing game of the lot is one of the earliest as well: Wafflin' Willy (Right Angle Inc., 1993). The box is bright and colorful, the cards and pieces amusing, and the premise is lightheartedly simple - to reach the center of the board with the most votes with your "Clinton" figure while keeping The Past from catching up to you.

Particular note should be made of the Hillary Clinton caricature on the lid, dating back from the days of the Clintons' health care initiatives.

In contrast to the Wafflin' Willy game, Slick Willie's $acrifice (RIGHT in Colorado, 1993) offers a "low budget exterior" - a white packing box with a label stuck on the front. It also advises that "we are operating under a balanced budget, and we will have a nicer box only when we have more revenue." Various U.S. coins are used as player tokens, which could make at least one game piece (the quarter) somewhat cross collectible if the U.S. does not revert to the eagle backed quarter design in 2009.

Almost as soon as the name Monica Lewinsky had become a familiar news item, it had also become a facet of a board game. Willie's White House (West Shore Games, 1998) offers players the chance to compete against each other by spending up to 8 years in the White House. Unlike other Presidential games, however, players focus on collecting money as a goal in itself to win, rather than as a means to gain votes. This game challenges players with hundreds of "Did You Know?" trivia questions regarding the Clintons and the Clinton Administration, plus the opportunity to engage in satirical wit via a selection of "Consider This!" cards.

The latest addition to the Clinton game list is Clinton, the Game of Scandal and Statesmanship by 2020 Associates. The "box" for this game is a simple brown tube, adorned by a Clinton-faced band to give the tube the appearance of a cigar. A cigar-shaped spinner is also included as one of the game components. The object of the game is to have your "Clinton" make it through two terms in office before his popularity falls to zero and forces him to resign.


2001 - ????: George W. Bush

Honorable mention should go to Decision 2000 (Leona Day, 2000), hand-produced in a run of only 10 copies shortly after the 2000 Presidential Election. If this game were a commercial production, it would mark the fastest entry into the board game market for any title inspired by a sitting U.S. President. The rules to the game are admittedly tongue in cheek -- in one variant, the winner gets to be President while the loser is appointed "ambassador to Chad [emphasis mine]" -- but the data on the candidates, events and vote tallies make this an interesting educational reference.

Election 2000 The first commercially printed game to feature George W. Bush is also based on the 2000 election. Election 2000,  (Elephant Games, Inc., 2002), was produced in a limited run of 1000 copies. The game bills itself as "A Republican Board Game," featuring cartoon renditions of Republican notables on the cover in a favorable light while poking fun at the Clintons, Gore, and the "Liberal" press. The game board and "butterfly ballot" cards serves as a memory jog of events during both the 2000 election campaign and the recount process.

ChadsAnother special nod goes to the first commercially printed game to feature a sample ballot from the 2000 election. Chads (the Inaugural Edition) is a simple abstract game having nothing to do with politics. However, the game's makers provide a sample Florida butterfly ballot from the election showing the various Presidential candidates. The ballot is punched alongside the game maker's own selection - a write-in vote for CHADS.

Wreck the Nation The first truly anti-Bush game, and one of the few overtly anti-Republican games beyond the Nixon years, made its debut in 2005. In Wreck the Nation (JJ Partners LLC), players compete at squandering 1 trillion dollars on causes that do not necessarily reflect the public good. The first player to spend all their money has successfully wrecked the nation, and thus wins the game.

Wreck the Nation marks the beginning of a new -- and perhaps unfortunate -- web-centric trend in political games. The cards and game materials themselves only express their opposition to Bush administration policies in terms of innuendo. Only the Bush quote on the cover, the KidsAgainstBush.com attribution, and the preponderance of events tied to the Bush administration, tie this game explicitly to the George W. Bush Presidency. However, the game provides a web key via which the purchasers may go to www.wreckthenation.com and view all the underlying details for each card. The card pages viewable by the web mention administration officials by name, give additional details on each card's quote and/or event, and point to other web articles in that card's topic area. Unfortunately, the web interface provided is so cumbersomely link intensive (each card can only be examined in detail via its own link), and most card texts so littered with http://... strings, that the reading experience is painful at best. Perhaps more disturbing as a sign of the times, it is likely that within a few years the www.wreckthenation.com web site will cease to exist. As the publisher is currently not making the facts behind the cards available in summary form via a booklet or a downloadable single-source page, the history behind the Wreck the Nation cards will thus soon be lost to the games' owners.

Impeached A game more in the typical vein is Impeached (BapBop LLC, 2005), which bills itself as "Taking a Satirical Peek into the Incompetence, Corruption, and Stupidity of the Bush Administration." Players seek to avoid both impeachment and being trapped in a war in Iraq on their "Quest for Oil". The box (a pizza box) and the style of humor are reminiscent of Slick Willie's $acrifice, but the materials are more colorful Life as a Liberal/Conservativeand more laden with photos. As political games go, sales of this title have been relatively brisk: the first run of 3,000 games is already sold out, and as of this writing (4/19/2006) the authors are currently selling their second run of 3,000.

Yet another nod goes to Life as a Liberal/Life as a Conservative (Network Mall, 2003), which lampoons both sides of the political aisle. While George W. Bush is not the sole focus of the game, his picture appears on the cover. More importantly, most (but not all) of the game's events occurred during his Presidency..


Winds of Plunder banner
Conquest of Paradise

Winds of Plunder closeup
Shameless self-promotion time. :-) Outside of my political game interests, I have been working as the developer on two games for GMT Games. The first is Alan Newman's Euro-style pirate game, Winds of Plunder, which is currently available for sale: retail $45, but some on line distributors offer it for as low as $29.  The second is Kevin McPartland's game of Polynesian exploration and colonization, Conquest of Paradise, which is also available for sale from GMT.

On the left you can see a closeup for some of the
Winds of Plunder components. Click on it to see an expanded view of the game. You can also follow the link to the GMT Games page for Winds of Plunder, or to the BoardGameGeek entry that has the game summary and other information.

Similarly, on the right one may view the components for Conquest of Paradise. Again, you can also follow the link to the GMT Games page for Conquest of Paradise, or to that game's BoardGameGeek entry.

Conquest of Paradise closeup
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