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Are you still working for money
Are You Still Working For Money?
Network Marketing—It’s an Asset, Not a Job
By Robert Kiyosaki
I am sometimes asked, “Why do so few people make it to the top of their network marketing system?”
The truth is, the top of the network marketing system is open to everyone—unlike
traditional corporate systems, which allow only one person to reach the top
of the company. The reason most people do not reach the top is simply because
they quit too soon. So why would someone quit short of the top?
Most people join only to make money. If they don’t make money in the first
few months or years, they become discouraged and quit (and then often bad-mouth
the industry!). Others quit and go looking for a company with a better compensation
plan. But joining to make a few quick dollars is not the reason to get into
the business.
The Two Essential Reasons to Join a Network Marketing Business
Reason number one is to help yourself. Reason number two is to help others.
If you join for only one of these two reasons, then the system will not work
for you.
Reason number one, means that you come to the business primarily to change
quadrants—to change from the E (Employee) or the S (Self-employed) quadrant
to the B (Business owner) or I (Investor) quadrant.
This change is normally very difficult for most people—because of money.
The true E or S quadrant person will not work unless it is for money. This
is also what causes people to not reach the top of the network marketing
system: they want money more than they want to change quadrants.
A B quadrant or I quadrant person will also work for money, but in a different
way. The B quadrant person works to build or create an asset—in this case,
a business system. The I quadrant person invests in the asset or the system.
The beauty of most network marketing systems is that you do not really make
much money unless you help others leave the E and S quadrants and succeed
in the B and I quadrants. If you focus on helping others make this shift,
then you will be successful in the business.
As a B or an I, sometimes you don’t get paid for years; this, a true E quadrant
or S quadrant person will not do. It’s not part of their core values. Risk
and delayed gratification disturb them emotionally.
Delayed Gratification and Emotional Intelligence
One of the beauties of network marketing is that it focuses on developing
your emotional intelligence as well as your business skills.
Emotional intelligence is an entirely different matter from academic intelligence.
In general, someone with high emotional intelligence will often do better
than someone with high academic intelligence but low emotional intelligence.
That explains, in part, why some people do well in school but not so well
in the real world.
The ability to delay gratification is a sign of higher emotional intelligence.
In a recent study of emotional intelligence, it was found that people who
could delay gratification often led more successful lives than those who
could not.
This is why the educational system inherent in a good network marketing opportunity
is so important. It’s the emotional education or emotional intelligence aspect
of their programs that I find so valuable for people.
Many people write me and tell me they loved my book, Rich Dad, Poor Dad,
but I fear that many of them don’t get the most important point of the book:
Lesson #1, “The rich don’t work for money.”
Once I have built or bought an asset, that asset works hard to make money
for me. But I will not work for money—I will work only to build or buy assets.
Those assets make me richer and richer, while I work less and less. That
is what the rich do. The poor and middle class work hard for money, and then
buy liabilities instead of investing in assets.
What Kind of Asset is a Network Marketing Business?
Remember, there are two reasons required to be successful in network marketing:
to help yourself, and to help others. Reason number one means helping yourself
get to the B side of the quadrant. What about reason number two
The beauty of most network marketing systems is that you don’t really make
much money unless you help others leave the E and S quadrants and succeed
in the B and I quadrants. If you focus on helping others make this shift,
then you will be successful in the business
If you only want to teach yourself to be a B quadrant and I quadrant person,
then a true network marketing system won’t work for you. You may as well
go to a traditional business school, which focuses only on your becoming
a B quadrant person.
The beauty of a network marketing business is that your goal is to create
assets, which are other B’s working under you—and their job is to create
other B’s working under them. In traditional business, the focus is for the
B to have only E’s and S’s working for them.
The type of business I was taught to build is a business with me at the top
and E’s and S’s at the base. I really don’t have room at the top for many
other B’s, which is why in my businesses, I strongly recommend that all my
employees look into network marketing as their own part-time businesses.
The traditional corporate system really is a pyramid, because there are a
few B’s and I’s near the top, and more E’s and S’s at the base. A network
marketing system is a reverse pyramid: its primary focus is to bring up more
and more B’s to the top.
One type of pyramid, the traditional type, has its base on the ground; the
other type has its base in the air. It’s a pyramid that pulls you up instead
of pushing you down. A network marketing business gives everyone access to
what used to be the domain only of the rich.
This passage is excerpted by
permission from The Business School
for People Who Like Helping People,
by Robert T. Kiyosaki, with Sharon
Lechter, CPA, authors of Rich Dad,
Poor Dad.
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