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MLM Recruiting Failure: The 5 Biggest Reasons
Network
Marketing Recruiting Problems…What Are They…
What Can
You Do About It?
By Doug Firebaugh…Passion
Fire
In recruiting, there is a standard
belief that you must understand... it is this:
We get paid to do one thing, and one thing only... it will determine
95% of your paycheck... and that is:
Communicating with
people...
I have said that before... and I hope you understand, we are a business
of Communication... with marketing blended into it... with that in mind...
There are 5 HUGE reasons why people fail in recruiting
in network marketing... and after studying and doing the business for
nearly 12 years full time, I discovered there is a pattern that I saw
that developed with people who were struggling with their recruiting,
which usually is the majority of folks... and I hope that you will look
at these 5 reasons and see where you can change your focus and efforts
to a more productive and effective style of recruiting.... here are
the 5 reasons for Network Marketing Recruiting failure...
- "The Distributor is not talking to people..."
Yes, you read that right...amazing as that sounds... there are many people
who lead people to believe with their words that they are actually recruiting
and talking to people... but they are not. They are busy at building
a facade of a business and never really engaging the conversation and
contact necessary for success... why? Fear... of many things... but
that is the biggest reason...and how do you overcome it?
Find a recruiting partner who will help emotionally support you and
help you... whether it is your upline or sideline... and work with them...
Yes, there are folks out there who truly are talking to no one, as they
are scared... if you see no action happening with someone in your downline,
it may be a "silent talker"... in other words... someone who
talks about recruiting, but is silent when it comes time to recruit...
You MUST communicate with folks if you are going to have success in
the marketplace... Imagine... fooling yourself into believing you are
truly working this business this way... NOT!
"The Distributor is not talking to enough people..."
This is an interesting thing....there seems to be a comfort level with
people that says, "I have talked to “X” number of people, and nothing
is happening...so that means I can't recruit because this doesn't work..."
again... NOT! I have said this over and over:
KILLER Secret:
One of the biggest reasons failure occurs in Network Marketing, is too
many distributors spend too much time with too many people who have
too little interest...
CLUE: talk to a lot of DIFFERENT people... it amazes me that someone
can say they talked to a lot of folks, and in reality they talked a
lot to a few folks... who have little interest... all because they don't
have to go out and talk to NEW people...
KILLER Secret:
In recruiting... NEW blood keeps the heart of your business
pumping... (CLUE!!!)
Talk to ENOUGH people and talk to people ENOUGH... but don't turn them
off... go on to a new person, and see what happens with that person
verses trying to force someone into the business who later will only
leave with a bad taste...
"The Distributor is not talking to the right people"
Wasting massive amounts of time.
That is what most distributors do when recruiting... and continue to
do... they talk to the wrong people, and then bring in the wrong people... and
then have a downline of mostly wrong people...
Who are the right people?
People who light up and catch fire when you show them this business,
and then light other's up when they talk... not someone who complains
after only 2 days because the application is the wrong color...or the
wrong size... or the upline is not doing enough to welcome them aboard... 2
phone calls is not enough... you know the type...
There is what we call the "Recruiting IQ"... and that helps
tell you if they are the right one... IQ stands for "Ignite
Quickly"... and if they catch fire quickly... they have a great
chance of being the "right one" to pursue...
And here is a KILLER Secret:
To attract the Right One... you must BECOME the right one... you must
become who you want to attract into this business... through personal
development and empowerment....
"The Distributor is not talking right to people..."
This is a business of communication... and of verbiage and emotion as
well....
KILLER Secret:
A lot of distributors are simply saying the wrong things to the wrong
people with a wrong message... You must talk to people with a YOU focus... it
is called the T.I.N.Y Focus...
Their Interests Not
Yours...
And you focus whether online or offline, on what interests them and
do it Professionally... (CLUE!!!!)
Nothing turns someone off worse than a self focused and self absorbed
distributor who is only focused on recruiting a person for THEIR reasons... not
the reasons of the prospect... and the words they are using reveal a
lot...
"Me... me... I.... I... me... me... I... I.... me... me... I... I... me... me... you".
That is called a MAJOR CLUE!!!!
KILLER Secret:
You should say the word "You" at least 4 times more than the
word "I" or "me"...
KILLER Exercise:
Here is an exercise... Try recruiting someone without using the word
"I" or "me"... use we and us... and see how the
prospect's interests increases as you use YOU 4 times more than Us or
We...
KILLER stuff here...
"Talking too much to people you are talking to..."
Some folks have diarrhea of the mouth... and they talk... and talk... and
they talk.... and then talk... and talk.... and talk...... and by the time
they finish... the prospects finished....
Don't "Dump" on people! Create a RECRUITING ENVIRONMENT (CLUE!!) that
allows the prospect to do most of the talking... Ask a lot of questions.
Listen a lot of minutes...
Ask a lot of questions...
KILLER secret:
Most people LOVE to have an audience...but they hate to BE an audience....you
BE an audience of one, for massive listening to your prospect, and don't
create a "Sat Chat"....
What is that?
A Saturation chat... where they feel saturated with your words and info,
and feel they have enough information to tell you... No.
If you are going to be a HOT recruiter... you must CONNECT with your
folks... and the best way to do that is to become an audience of one... and
ask a lot of "Magnetic Questions..." whether online or offline....
Note from Dennis & Ruth:
Remember
the "Power of Presence"... when talking with someone about N-----.
Does
your "presence" have warmth about it people enjoy being around?
Do you look people in the eye 90% of the time and stretch your hand out
first to shake hands?
Do you have a confidence about you and do they hear a sincere belief
in your words... or a lack of it... when you talk to folks?
Do you validate the prospect... and make them feel good about who they are... or
constantly validate you and make you feel good about who you are?
Do you smile easily... and make others smile... or hardly smile... and make others
uneasy?
Do you have a focus of "helping others" vs. "hyping others"?
Use your "Magnetic Presence", so people are literally attracted to talking
to you and want to be around you. Remember... this is a business of "shipping"
Yes... a business of "shipping"... friend shipping, relation shipping, fellow
shipping, and leader shipping.
There has never been a better time than right now to develop a N----- business
for your family. People are being let go from their jobs in record
numbers. Paul Zane Pilzer says in his new book ,
The Next Trillion
, "Fortunes will be made in the distribution
of Health and Wellness Products". We are at the forefront! We have
the $600 free products on Autoship promotion for new people. N-----
will be introducing some new products in August... and in November... we
will be getting an exciting, whole new product line!
We appreciate and believe in you! Let’s all make it happen. "If it is
to be... it is up to me!"
Dennis & Ruth
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