Q.3    What is a SWOT analysis?

   

Strategies can be thought of to address areas that are important to the business. One simple and common technique is SWOT analysis, which involves looking at:

 

Strength ¡V the things the organization is good at

Weaknesses ¡V the things the organization can improve on

Opportunities ¡V advantage that can be gained from the external environment

Threats ¡V forces that can adversely affect the business

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