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Below are some of the products of Ninja's little creative juices. He wrote the articles for his units in journalism 109: writing for popular audiences, second semester AY 2004-2005 under Prof. Danny Arao.

Brain Drain

made Jan. 24, 2005

They flood the job postings both online and on print. They do not demand much from their applicants. In fact, they only look for people who are computer literate, have good command of the English language and those who can work on irregular schedules.

Grab the opportunity. Apply for a vacant seat, and find yourself in front of computers talking to clients and have yourself called call center agents or customer service representatives. Yes, the hype of call centers.

While unemployment and underemployment have impinged pressure on the country's working population, these call hubs give hope to Filipinos who want to secure decent jobs.

Call centers have set the trends as the new employment hubs in the Philippines. At the onset of 2005, more and more call centers will be expected to rise since 350,000 Filipinos graduate annually from college, on the average, according to the Bureau of Labor and Employment Statistics.

A call center is a central customer service operation where agents handle telephone call s on behalf of a client. Clients include mail-order catalog houses, telemarketing companies, banks, financial services, hotels and IT companies.

Though India comes ahead as the biggest call center hub in Asia, our country has gaining momentum in this industry. In fact, they may be called as the country's sunrise industry attributed to its success.

Today, there are 16 major call center hubs in the country, according to the Contact Center association of the Philippines. Why was there such a boom and will continue to prosper in the coming year?

For one, there is a high quality service of English-speaking call center agents.

Among Asians-and even compared to Americans- Filipinos mind their grammar and spelling, and take pride in their English proficiency. "Filipinos can naturally mimic the English language and it's an advantage," said Jane, 24 years old UP Diliman graduate and ha worked for E-telecare for a year.

Second. While most Filipino call officers are overqualified for the job, many view it as a stepping stone to entering the global human resource market. Besides, by local standards, the pay is much better than most starting posts. Filipinos working in call centers are usually fresh college graduates who are lured by the higher pay.

Kelvin, a 19-year-old third year ECE student of UP, said that he temporarily stopped schooling because he was attracted to the salary. He said that he ears a salary range of P10,000 to P15,000 on a graveyard shift.

Third, the country is also the preferred geographic and time zone of the United States. Likewise, government support to the business is also a factor.

Finally, the trend occurs because of the cheap labor cost. Compared with US's P500-P800 an hour, The Philippines runs roughly P55-P200 an hour labor cost.

Call centers probably saved the service sector from a negative growth. But they literally advance brain drain. back



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