"Fast Times in the Wild Web World"

Time is not objective. There's time that crawls, or seems to--the time a glacier takes to move down a mountainside, or for you to get to the front of the 10-item cash-only line. On the other end of the spectrum are the life spans of microscopic organisms, subatomic particles, and smoke alarm batteries.

Like all things computer-based, the World Wide Web falls into the latter category. Here, in this latter-day Wild West, change is constant, and the only constant is change. In fact, the computer cognoscenti speak of "web years" as the quick-paced digital equivalent to dog years.

Many web years ago--August 1995, that is--the American Medical Association (AMA) staked its claim on the Internet with a page of its own (http://www.ama-assn.org). Since then, the site has enjoyed exponential growth . . .

- Association Publishing, Society for National Association Publications, Spring 1999

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