Renault announced today (Saturday) a marketing partnership with BMG and Lycos Europe.

According to a team press release, the multi-faceted partnership will focus on joint promotional opportunities, most notably the attendance of international BMG recording artists at selected Grands Prix throughout the season.

The team believes that BMG and Lycos Europe are a perfect match for Formula One™."Formula One is highly influential, delivering a powerful image with class, style and gusto," said Flavio Briatore, Renault's managing director.

"The association of music, celebrities and glamour with Formula One is a natural fit and we are delighted about this exciting partnership with BMG records and Lycos Europe.

"BMG is pleased to join forces with the Renault F1 Team and Lycos Europe for one of the world's premier sporting and glamour events," added Meir Malinsky, vice president world-wide strategic marketing, BMG.

"With its winning combination of music, sport and glamour, this alliance will create a valuable platform for our artists among the millions of Grand Prix spectators and Lycos Europe users around the world."

Lycos Europe CEO Christoph Mohn continued, "The partnership creates an exciting Formula 1 online experience for our internet users and underlines our mission to offer the most exciting and up-to-date content to internet users all over Europe."

Mexican star Patricia Manterola will have her first experience of the world of Formula One tomorrow (Sunday).