A New Line   Mr. Feeney became president of the reorganized FitzJohn Manufacturing Co. when it emerged from receivership. Even during the period of slow sales, he kept his designers busy on a new line of buses, which were introduced with considerable fanfare in 1933. ,The Indian names and letter designations were gone, and the new models carried numbers: 5, 10, 15, etc. Economic conditions were such that most carriers were inactive at that time, and only a few buses were ever built of most of these types. The model 5, for instance--a 13-~assenger streamlined body--was represented by only three examples, and model 10, a 16-passenger version, by only seven. Interestingly enough, two of the seven were railway motor cars.

One of the few models of the early 1930's to catch on was designated model 35 and was a 21-passenger city design. As had happened earlier, many variations were eventually produced, and these were denote4 by letters: there was a 35A, 35B, 35C, 35X and 35Z, totaling 198 buses between 1933 and 1939. Some other standard models also had such variations. Serial numbers, incidentally, were continuous for all types.

FitzJohn's emphasis during this time was on lightweight buses built for small and economical chassis. Bodies were mounted for the first time on the products of such builders as Ford, Chevrolet and Diamond T. Many sales of model 35 bodies on Ford AA and BB chassis were made to struggling transit operators. This body was priced at $1750 (complete buses would have cost about $3000), and advertising emphasized its economy: "It is sturdily built and assures minimum cost per seat mile. Chassis and body rehabilitation expense is negligible. Quick investment return is made possible through many economical features of this quality coach."

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Below Left, One of several variations of the basic model 35 was this 35X on a Ford BB-18 -., chassis, delivered to Schappi Bus Lines, Calumet, Ill., in April 1935.

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