FERNANDO MARTIN MALAPI
Los Jazmines 142 – Lima 33 - PERU
fmalapi@speedy.com.pe / +51(1)9345-9721

EDUCATION
UNIVERSIDAD NACIONAL AGRARIA LA MOLINA
08/98 – 05/99									LIMA, PERU
Zootechnical Engineer / Specialist in Agricultural Business Management. 
Obtained the highest grade from the class of 1999 for a thesis for an Engineering Degree. 
08/93 – 07/98									LIMA, PERU
Bachelor of Science – Zootechnics. 
Minor in Swine Nutrition. 

EXPERIENCE
CARGILL ANIMAL NUTRITION
06/06 – to date									PERU / ECUADOR
Director / Business Development Manager – Aquaculture: Responsible for business growth -volume and profit- within the shrimp nutrition industry in Peru and Ecuador primarily under the Purina feed brand. Accountable for managing annual revenues of approximately US$ 8 million. Responsible for determining marketing strategies and tactics, analyzing and designing product and service portfolios, pricing, and protecting and enhancing Cargill brands and intellectual capital. Key Accomplishment: Consolidate business development in Ecuador, exceeding sales budget by over 140%.

06/04 – 05/06									 PERU
Senior Manager / Product Manager – Pork: Brand development, including business plan & sales strategy. Adapted and launched key products and programs of the Pork Focus business unit for the Peruvian market. Supervise nutritional trials of current and future products of Purina portfolio. Responsible for 12% of total annual revenues of Cargill Animal Nutrition in Peru. Key accomplishment : Organize an international and multidiscipline task force in order to improve the specialty ingredient supplying for Peru. The consequence of this team effort was that the communication between international research departments was strengthened and Purina programs sales reached record sales volume for two consecutive years.
. 
06/01 – 05/04 									TRUJILLO, PERU
Middle Manager / District Manager – Distribution / Dairy :  Headed the largest national team of independent retail distributors for Purina  in implementing distribution strategies such as corporate planning, brand advertising and promotion, sales activities and training. Administered volume of sales and market share of Purina feed for the regional backyard / family livestock / dairy cattle segment. Key accomplishmens: *  Distinguished as the only Territory Manager (from among 9 colleagues) whose team of distributors / dealers surpassed the Agribrands Purina Peru sales volume goal for the fiscal year 01/02.

06/99 – 05/01									 LIMA, PERU
Junior Manager / Territory Manager - Distribution: Managed the re-launch of the retail distribution
network in Southwestern Lima. Key accomplishment: * Award for exceptional sales performance in Lima for a new product launched by Agribrands Purina Peru for the Consumer Products segment. 

OTHER EXPERIENCE
UNIVERSIDAD NACIONAL DE TRUJILLO
12/02										TRUJILLO, PERU
Lecturer : "Effects of Warm and Tropical Environment on Milk Production of High-Yielding Dairy Cows: Genetic, Managerial and Nutritional Strategies" on the II National Students Congress of Zootechnical Sciences. Research was digitally published by the University

UNIVERSIDAD NACIONAL MAYOR DE SAN MARCOS
02/01										LIMA, PERU		
Lecturer : “Strategies of Multinational Companies in Recessed Markets : The Peruvian Case “ Graduate Unit of the School of Veterinary Medicine. 

LAIVE S.A. 
Leading Peruvian/Chilean Company dedicated to develop and market pork products for mass consumption
08/98 – 05/99									LIMA, PERU		
Consultant & Researcher: Successfully developed new presentations for meat products for the Peruvian market. This project was the foundation for the theses for the title of Zootechnical Engineer.

SAN FERNANDO S.A.
The leading Peruvian Company dedicated to produce, develop and market poultry and pork products.
01/98 – 07/98									LIMA, PERU
Summer Intern / Consultant in Production: Responsible for yield optimization in poultry industrial breeding under extreme environmental conditions project development.

AWARDS
UNIVERSIDAD NACIONAL AGRARIA LA MOLINA
05/99										LIMA, PERU	
Undergraduate thesis,  "Pre-Feasibility Study for the Formation of a Production and Marketing Unit of Vacuum Packed Fresh Pork Cuts for Direct Consumption in Metropolitan Lima Supermarkets as an Extension of a Commercial Enterprise Line" was published and obtained the qualification of outstanding. The investigation was sponsored and project later executed by a leading Peruvian company Laive.

CARGILL ANIMAL NUTRITION
International President´s Club Sales Award : 2000, 2002, 2005, 2006
President´s Forum 2003 : Guest at Global Headquarters.

SKILLS		
LANGUAGES		Spanish : Native speaker.
			English : Fluent (TOEFL 273/300; GMAT 580/800; IELTS 7.5/9.0)
COMPUTER		Power user level

EXTRACURRICULAR ACTIVITIES & COMMUNITY INVOLVEMENT
NGO WARMA	Developer / Collaborator - Appointed 
UNIV. LA MOLINA	Conducted “Personal Marketing” Seminars