FERNANDO MARTIN MALAPI
Los Jazmines 142 – Lima 33 - PERU
fmalapi@speedy.com.pe / +51(1)9345-9721

EXPERIENCE

CARGILL ANIMAL NUTRITION
06/06 – to date									PERU / ECUADOR
Business Development Manager - Aquaculture: Responsible for business growth -volume and profit- within the shrimp nutrition industry in Peru and Ecuador primarily under the Purina feed brand. Accountable for managing annual revenues of approximately US$ 6 million. Responsible for determining marketing strategies and tactics, analyzing and designing product and service portfolios, pricing, and protecting and enhancing Cargill brands and intellectual capital. 

06/04 – 05/06									 PERU
Product Manager – Pork: Brand development, including business plan & sales strategy development. Adapt and launch key products and programs Pork Focus business unit for the Peruvian market. Supervise nutritional trials of current and future products of Purina portfolio. Responsible for 14% of total annual revenues of Cargill Animal Nutrition in Peru. Key accomplishment : Organize an international and multidiscipline task force in order to improve the specialty ingredient supplying for Peru. The consequence of this team effort was that the communication between international research departments was strengthened and Purina programs sales reached record sales volume for two consecutive years.
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06/01 – 05/04 									TRUJILLO, PERU
District Manager – Distribution / Dairy :  Headed the largest national team of independent retail distributors for Purina  in implementing distribution strategies such as corporate planning, brand advertising and promotion, sales activities and training. Administered volume of sales and market share of Purina feed for the regional backyard / family livestock / dairy cattle segment. Key accomplishmens: *  Distinguished as the only Territory Manager (from among 9 colleagues) whose team of distributors / dealers surpassed the Agribrands Purina Peru sales volume goal for the fiscal year 01/02.

06/99 – 05/01									 LIMA, PERU
Territory Manager - Distribution: Managed the re-launch of the retail distribution
network in Southwestern Lima. Key accomplishment: * Award for exceptional sales performance in Lima for a new product launched by Agribrands Purina Peru for the Consumer Products segment. 

EDUCATION
UNIVERSIDAD NACIONAL AGRARIA LA MOLINA
08/03 – 04/99									LIMA, PERU
Zootechnical Engineer / Specialist in Agricultural Business Management. Obtained the highest grade from the class of 1999 for a thesis for an Engineering Degree.

SKILLS		* Languages: Fluent in Spanish & English  * Computer: Power user level

AWARDS		* President’s Club – Cargill award : Results 2002, 2003, 2005, 2006.

COMMUNITY	* NGO Warma /  * SOS Kinderdorf

PERSONAL	* Interest in reading, conversation, society, technology, traveling, music