"The Three Little Pigs"
S
newspaper reporters
O
1.  wants to eat pigs
2. huffs and puffs
3. eats the pigs
A
the whole world
P
make an interesting story
C
the Wolf is bad!!!
Compare this with "The True Story of the Three Little Pigs".  Is the wolf bad or kind?
S = Source.  Who is giving this information?  They may have some prejudices or hidden agendas!

O = Occasion.  Who, what, where, when is this information about?

A = Audience.  Who is the audience for this information?

P = Purpose.  Why is the source providing this information?  Do they want the audience to react in some way?

C = Conclusion.  What conclusion(s) can be made from this information?
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