CHEVROLET C/K FOUR-DOOR EXTENDED-CAB PICKUP--TAKING A GREAT IDEA THE NEXT STEP

FOR RELEASE:  November 7, 1996

CONTACT:      Chevrolet/Geo Communications

Phone:        (800) CHEVY-MI or: (810) 492-8841

Fax:          (810) 492-8853

CHEVROLET C/K FOUR-DOOR EXTENDED-CAB PICKUP--TAKING A GREAT IDEA THE NEXT STEP

LAS VEGAS -- Showpieces created by Chevy�s Specialty Vehicle department are by nature flashy concoctions glazed with spectacular paint jobs to seize the attention of potential customers. But a new Chevy concept truck is remarkable because it looks so unremarkable. Except for a single key feature, the emerald green extended-cab C1500 Chevy pickup is the standard product right down to the air in its tires. What makes this pickup unique is that it�s the first and only extended-cab C/K ever shown to the public with a fourth door, for ready access to the back seat from both sides of the vehicle.

The third door was an instant hit when it was introduced as a regular production option for the 1996 model year. Buyers find it a popular option because it�s such an affordable way to stretch the C/K�s versatility. Curb-side passengers can enter the spacious rear seating area without displacing front seat occupants. And, with the back seats folded to create a secure cargo hold, hefting bulky tool boxes inside is made easy by simply unlatching and opening the third door.

In many households trucks are replacing sedans as the family�s vehicle of choice. Given this trend, you don�t need a Ouija board to tell you that trucks which offer the utmost comfort and convenience will prosper. On the heels of Chevy�s successful three-door extended-cab pickups, customers will inevitably demand a four-door version in the lineup. Enter the emerald-green concept vehicle. Its mission is to provide truck fans the chance to see and evaluate a handy feature that�s just around the corner.

The fourth door is added on this truck�s left (driver�s) side. While the new parts are hand-made prototype pieces, they are (for all intents) mirror images of production designs used on the C/K�s right side. Hinges, latches, seals and seat-belt details have all been faithfully transposed to create the four-door show vehicle.

Hosted by www.Geocities.ws