1997 C/K Pickup Demographics
Overview & Releases
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Vehicle Profile
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Safety Features
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Feature Availability
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Interior Features
Exterior Features
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Technology
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Genuine Customer Care
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History
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Specifications
1997 C/K Pickup Demographics
C/K Pickups (principle driver):
Median age is 45 years
54.3% of buyers attended college
28.8% named price as first reason for purchase
Median household income of $55,000
90.5% of drivers are male
68.9% of buyers are married.
Many buyers select C/K Pickup as a �full-size highway hauler.� Others buy because C/K Pickup is a big, hard working, tough truck. Additional reasons for purchase include cargo space, V8 engine and being able to sit high above the road.
