C/K Pickup competes in the hotly contested full-size pickup segment. This segment has grown steadily and, in 1995, accounted for more than 25 percent of the truck market with 1,434,226 units. C/K Pickup competitors in this segment include:
Ford F-Series
Dodge Ram.
Toyota T-100
The full-size pickup market is predicted to show steady growth as the popularity of pickups for both commercial and personal use continues to increase.
