1997 C/K Profile
Overview & Releases | Vehicle Profile | Safety Features | Feature Availability | Interior Features
Exterior Features | Technology | Genuine Customer Care | History | Specifications

1997 C/K Pickup Brand Positioning, Models & Awards


BRAND POSITIONING


C/K Pickups are built for tough, rugged use, and offer a high level of comfort and style. C/K Pickup is for hard working, hard-playing, self-reliant buyers with very strong emotional ties to their truck who want to reward themselves with one of the most dependable, longest-lasting, ruggedly elegant full-size pickups available.


MODELS


The 1997 C/K line features a wide range of models:

The Cheyenne trim package includes the following equipment *:

*Some features may differ according to model.

The Silverado trim level adds the following equipment, in addition to or replacing Cheyenne features*:

*Some features may differ according to model.


AWARDS


*The Chevrolet C/K was the highest ranked Full-Size Pickup in J.D. Power and Associates 1996 Initial Quality StudySM. Study based on a total of 11,815 consumer responses indicating owner reported problems during the first 90 days of ownership.


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