INFORMATION CENTRE
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Corporate Management Programme aims to fulfill the industrial needs towards capable and knowledgeable graduates in corporate management field. Good corporate governance practice and business ethics as based on their specific codes of conduct, will substantially improve the Malaysian corporate sector to compete efficiently as well as to be able to better achievement in the recent current offered in this program focus specifically on the concepts, theories, and essential skills related to analytical and problem-solving in all aspects, inculcating business culture, efficient knowledge management. The integrated and business multifunctional approaches, comprise of excellent management aspects, inculcating business culture, efficient knowledge management, and managing various managerial functions inter alia (e.g., production, marketing, finance, operational research, strategic planning, human resource management).
Marketing Programme a program offered to provide students with a comprehensive understanding of the basic marketing concept and its role in managing the operations of an organization. Students’ will apply their understanding of the the basic comprehensive marketing skills to and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decision in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, sales, sales management and others.
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