Mumbai, January 24: Express News Service-PESTER Power, the nagging influence kids have over their parents� consumption preferences, is steadily rising in India, and marketers should start paying close attention to this young demographic. This was the message delivered at a seminar focusing on the importance of children (ages 6-14) as a marketing target group.
Some of the most interesting insights of the day came from Poonam Kumar, vice-president, NFO MBL, who showed how children play a significant role in determining the fortunes of brands. ��For many years in India, toothpaste was synonymous with Colgate. Then Pepsodent launched itself as a kid�s toothpaste and made brushing teeth fun. By giving children the most important voice in their campaign, Pepsodent succeeded in capturing the child�s imagination and aggressively chipped away at Colgate�s monolithic market share,�� Kumar pointed out.
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Dancin' for Kaytlin Students rehearsing for performance of their lives to help child who needs transplant | ||
The dance students at Richland Northeast High School want everything to be perfect. After all, this isn't an ordinary recital.
They're dancing for Kaytlin.
Eighteen-month-old Kaytlin Brown is the daughter of Richland Northeast media specialist Wanda Brown. She has a rare condition that prevents her liver from cleansing impurities from her body.
"You see her face and she's just adorable. You want to do anything you can to help her," said 15-year-old Elizabeth Hunter, a sophomore.
The little girl has already endured seven surgeries and is awaiting a liver transplant at the University of North Carolina Children's Hospital in Chapel Hill.
The Browns' medical bills are stacking up at a dizzying rate. The transplant surgery alone will cost more than $300,000.
And that's where the "Cavalier family" comes in. (The Cavalier is Richland Northeast's mascot.)
Sixty students from the school's Palmetto Center for the Arts magnet program and other fine arts classes will perform a "Dancin' for Kaytlin" marathon for the rest of the school Tuesday.
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Tree houses: Rooms with a view Primary Color Home Jan. 25, 2003-David Stiles calls himself a "hut nut." Ever since he was a child, he has been fascinated by the leafy romance of tree houses and the challenge of building them. "When I was a kid, I loved any hangout I could build that was far away from the parents and that I could call my own - a place I could be totally in charge of," Stiles says. "Tree houses are for fantasy. They give kids a way to get away, and just to dream about anything." Stiles is an industrial designer; his lofty profession is designing tree forts, tree platforms and tree houses that kids and adults can build together. He and his wife, Jeanie, have written five books on tree houses, including "Tree Houses You Can Actually Build " (Houghton Mifflin, $18). | ||
News for Kids Editorial Team
http://www.angelfire.com/realm2/newsforkids/index.html