Evan Scarff

Upper Crust Bakery is known for their breads and have a strong tradition of using locally grown products for the ingredients in their recipes. They are looking for a brand that fits in with the current styles and carries their identity and message to a newer crowd while stile appealing to their loyal customers.

To draw focus to their renowned breads and to separate them from other dessert bakeries, the wheat image was used. The wheat stem also illustrates the company’s connection to locally grown products. The fonts and color palette harken back to the organic nature of growing wheat with natural curves in the font and earth tones in the color palette

First Baptist Church of La Vergne had redesigned their brand with a to give it a more modern and current feel, and they were ready to remodel their building to share the same look and feel of their brand. To help raise money for the new remodel they put together a campaign with devotions to inspire commitment from their congregation. They needed materials designed for the campaign that showed the direction the church was heading.

After a brand face lift and on the cusp of a full building remodel the idea of “back to the drawing board” was the approach for this campaign. The logo shows the whole process the sketched lines to resemble the starting point and the completed look of the word faith to represent the finished product. The devotion book cover and the mailers used the imagery of plans on a drafting board.

Amethyst Bay Resort and Spa was looking to draw in some new customers for the summer with a special offer. The target audience they were wanting to reach are 30 – 40-year-old individuals and couples. This special offer will be advertised with a one-page magazine ad, it needed to be in full color, and had to match the brand and image of the resort.

The intended message for this ad is relaxing get away, offering readers the opportunity to leave their stresses for a little while and find rest in one of the most beautiful places in the Caribbean. The two images used were to represent the beauty of the resort and also show the viewer what they can expect to get with the special offer.

The goal of this project was to utilize one image and create two different magazine covers that appealed to different target audiences. Strategically cropping the image, I was able to shift the subject matter of the photo to fit the needs for each target audience. The two magazine covers are travel magazines geared toward different types of travelers. The high-end travel magazine is clean and simple with the focus of the cover on the alluring scene of the mountains, for those travelers who find the most beautiful place on the planet. The cover is geared toward those more extreme travelers who want to get out and be a part of the outdoors, they are interested in the different gear and everything else that the outdoors has to offer.

TOWN is an upscale Chinese restaurant looking to give their clients a taste of culture and a luxurious experience. They needed a menu, table tent, and a brochure that matched the high-end professional feel that their restaurant offers.

A strong dark color palette coupled with an elegant and uncluttered layout was used to produce the upscale feel. The paper texture with the Chinese lettering was inspired from the ancient Chinese scroll art work and used to provide the cultural theme and making them work as a cohesive unit.

Amethyst Bay wanted to reach beyond just magazine advertisement and also reach customers through the internet as well. The magazine offer from earlier needed adapted to work as an animated web banner. To optimize the ad for the internet one of the images was taken out to maintain a small file size and fast load time. To further ensure quick load times the animation was a simple fade transition to provide movement and catch the viewers’ attention.

Java Been is a local café that takes pride in their coffee selection. They provide their customers with a quiet place where they can work and be inspired, and at night the atmosphere changes and customers can gather together and listen to live music. Java Been needs a responsive website that reflects the feel of the café.

The main focus of the website is responsiveness because their target audience is the younger generation that utilize many different devices to surf the internet. Due to the limited amount of space on smaller devices features like collapsing menus and auto adjusting grids were built into the site maintain a consistent feel.

Click here to view the website.

This web site was designed to match the printed materials for the restaurant and keep the same upscale feel of the brand. To ensure website had a cohesive feel with the menu and other assets, the same images and textures were used in the website. The website also utilizes more images that capture the intimate atmosphere that a customer would experience if they visited TOWN. With user experience in mind, the website is equipped with a way for the user to quickly setup a reservation so that they can be sure to get a seat without having to wait.

Click here to view the website.

This is a layout that can be used for either a small interactive digital publication or E-book. His was created with InDesign to produce a fully interactive layout with auto playing slideshows, page transition animations, and clickable table of contents. The layout can be adapted to fit either a vertical or horizontal orientation.