It was midmorning when Yamada Yoiichirou, of the Go Institute of Japan, publicity department, stepped into the office of the firm that the Institute had hired to manage its upcoming gala publicity campaign. He was led to a conference room, served tea and snacks, and then a publicist began a presentation of the campaign that the firm had planned. Yamada listened attentively.

	"..posters, that we'll send to schools and department stores, and put up in the subways- and television advertisements. With the Ministry's budget, we can afford to have them aired on the national channels, with a frequency of.."

	Yamada nodded.

	"..and we'll need someone to front this campaign." The publicist said. "We've compiled a dossier of several popular and new idols, would you care to take a look?" An assistant handed Yamada a file, which he flipped through, before the publicist continued, "The main problem that we face in this campaign, as indicated by the surveys we commissioned, is that most people think of Go as an old man's game. That's why, now, we need to associate the game with someone young and new, and fresh."

	Yamada frowned. "None of these 'new faces' look like they know anything about Go."