Acceptable formats
Electronic formats such as EPS or TIFF in ADobe Illustrator or Photoshop. Ad slicks are also acceptable. Quark Express (4.0) and Pagemaker (6.5) are also acceptable. Please include a hard copy proof for verification.
Considerations
Please save Adobe Illustrator files in 7.0 or lower. Please convert all text to outlines or send all fonts and other photos/art to be included in the advertisement. We can not guarantee our possession of all exact fonts. Quark Xpress or Pagemaker submissions have to include font and graphics in addition to the hard copy proof for verification.
Dimensions
Full page ad: Width 7.018 inches (17.825 cm); Height 10.693 inches (27.16 cm)
Half page ad: Width 7.018 inches (17.825 cm); Height 5.144 inches (13.065 cm)
Halftone screen
133-line/inch maximum
Resolution
Photos reproduce best at 300 dpi, but 200 dpi is acceptable
Acceptable media
CDs, ZIP, 230MB MO, and, of course, slicks
Production is available but add a few days extra to your deadline for submission. Please include all art (photos, logos, etc) and write ad copy and contact information very clearly. Proofs will be faxed or sent as a PDF file. Changes can be sent via fax or e-mail. You will be required to submit a final written approval of the completed work ad to the production designer before the publication date. Failure to submit changes and/or the ad approval will result in the client accepting full responsibility for any typos or other mistakes present in the ad.
Any other questions, please contact the production designer at [email protected]
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