Summary - The website will be for a hotel located on Kiritimati island
Content - The site will contain prices and packages for staying in the hotel and fishing. I will get most of the information from the owner Timei and will get photos from himas well as personal images of the location
Competition - While there are a few different hotels on the island there is only one with its own website: Ikari house. I thought Ikari house had a really good modern website that did a good job explaining itself to customers but it was mainly geared towards fishermen and not so much the average tourist. They did a good job separating information and putting the information in easy to find places. They also used clear photos of their environment to entice customers.
Purpose - Well the users should care about the site because it determines how interested they are. If a user doesn't care then they will not be interested. By having an easy to navigate website while also highlighting the perks of staying at this hotel it will better lead people to buy.
Desired Results - My goal would be to create a website for this hotel that is easy for tourists to interpret while enticing them to come. Traveling to 3rd world countries can be difficult to navigate so my goal would be to clear up some of the confusion. The goal would also to help bring in customers by giving Timei his own website to bring in tourists instead of relying on word-of-mouth advertisement.
Target Audience - My target audience would be middle aged adults who are interested in seeing this unique part of the world as well as those who are interested in the world-class fishing located here. Most people that come here are from America but there are also people from Australia, Fiji, and occasionally people from Europe that travel here. I think it would be more focused on individual travelers and couples instead of large families as it is an expensive place to travel to in the first place.