The ultimate target of negotiation is to find the demand differences of both sides and match them through very deep and comprehensive discussion. Only when you find the difference, can you reach agreement and establish a win-win relationship. Do believe this is a diverse world, and by keep discussion and contacting soon or later you can find people's priorities are always different and changing with time going.
Negotiation in Chinese means "to talk and make a judgment". A professional negotiator can avoid negotiation become a bargaining.
