Marketing Process

To run this organization, we have to have a plan.

First we start off with our meeting company for all staff to have basic knowledge what to do. Then we will do step by step to run our organization. We will promote our plan through evaluate at last.

Company meeting

Company meeting will be every week, to evaluate and discuss to see how our organization goes. What we should add or remove for better benefit.

Promoting

Doing a promotion will repeat for a whole year. There are various ways to promote our organization. We have to understand that our organization is not created because of benefits like business. Then why would we promote? We want to pass on our idea and goal which is to get Thai people to care more about their own festival and get tourism to see the beauty of Thailand .

This can be done by:

•  Doing a brochure – definitely works. We can have staff to give out our brochure which can be anywhere and whenever is close to each festival.

•  Showcase – once in a while. Maybe a week or two before each festival to pass out knowledge and get people to participate in local community.

•  Through radio and television – we can have an announcement on radio and television about local festival. Or even buy time on a radio and television to advertise festival. This should be done several weeks before each festival to get people to recognize.

•  Online – one of the world wide media through the internet. Online does not mean only website that we promote, we will include a radio station online too.

Online Promotion

On our website, we will have basic history of each festival for both Thai people and foreigners to understand Thai festival history. If they are interested, we have a calendar where and when festival will begin, they can participate in those festival. Also we provide some clip movies to get audience attentions.

Clip movies that we provide on our website will be something like a last festival that people participate in activities or last year festival. To get audience attentions by letting them see the real festival. Getting them to see the truth that Thai festival is not that boring.

Evaluation

When we set up our online station or done all of the promotion. Now it's time to evaluate our organization, either successful or failed.

To evaluate, we must know what we are going to evaluate. Our goal is to get Thai people to care more about Thai festival and get attention from foreigners. Therefore, numbers of Thai people and foreigners are the key.

When we promote, we promote history and the beauty of festival. We also promote the festival that one local community creates. For example, Buffalo Race in Chonburi province. We promote the history and fun of this festival. We also promote where and when people can participate in this festival. When we do an evaluation, we have to jump into the festival. In this case, the example of Buffalo Race Festival, in this festival we must collaborate with local people who set up this festival. We have to make a comment questionnaire like “how do you know about this festival?” or “what make you interested in this festival?” This questionnaire will be the key to evaluate our organization.

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