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Media Efforts
To promote our organization and ideas, we have to use media for sure.
Printing Media
Newspaper
One of the common ways for several years is putting our announcement on the newspaper. Buying a column on a newspaper and promote our organization with activities. The stuff that we put in a newspaper should be something that is very current such as a campaign that we will have soon.
Magazine
This is appropriate for promoting our organization. This media is depended. Whatever we want to put on this kind of media depends on the type. For example, weekly magazine, monthly magazine. The contents that we want to put in will be different. For monthly magazine, we can put something that will last for a month, such as about our campaign. For weekly magazine, we may post a campaign that will happen in a week.
Brochure
Brochure is one of the easy ways to promote our organization and campaign. We do not need anyone (maybe we do need printing house). We do not need the place. Once brochures have published, we can just put our staff into the place and hand out brochures. This is the easiest way to do. What we will put in brochures will be general information about our organization, our plan and also a campaign or projects that we are doing.
Radio and Television Media
Radio
To promote on a radio, what we can do is not just by time on the radio station to promote. With technology's today, we can do something a lot more than that. We can set up our radio station and also put them online. Part of radio will be on our website which we will discuss more under Internet topic.
Television
This type of media is advanced. When we want to promote through this media, we should ensure that our organization is ready. The audiences do not only hear the information, they can also our organization and plan through this type of media. What we will provide on television will be like an announcement about the campaign.
Online Media
Internet
Internet is worldwide, not only local people can see our organization, but also the whole world can see our organization. The promotion that we put on the newspaper, magazine, radio, and television, we can also put all of those online on the internet. What we will provide on this type of media is also wide. We can put the general information of our organization, our goal, our plan, teams, and more.
We can see that all information that we want to promote on media will be similar, that is because of people should know about our organization first before they plan to participate with us. Then we they know what our organization is all about, they will decide that they want to participate with us or not. That is why we provide the general knowledge for audiences to get some clues in what we are doing. Finally, the campaign that we have set up will be the last step to get all audiences to participate and evaluate our work.
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