MARKETING AND PROMOTION
MARKETING RESEARCH, UMass Athletics
Amherst, Massachusetts, Spring 2003
*Worked closely with the UMass Athletic Department to better understand Season ticket holders
Conducted both qualitative and quantitative research through focus groups and    surveys
Analyzed the research and, based on the findings, presented our recommendations to the Athletic Department on how to enhance their relationship with Season ticket holders.
MARKETING AND PROMOTION, New Balance SoccerFest
Amherst, Massachusetts, Spring 2003
Established strategies to ehance recognition of our event in the community and on campus
Worked with sponsor, mainly our title sponsor New Balance, to maximize their return on investment and carry out their promotional objectives
Designed grassroots event promotions to attract our target market, specifically through      coordinating and planning both a coaches clinic and soccer tournament
   NEW BALANCE SOCCERFEST WEBSITE, CLICK HERE
MARKETING, PROMOTION, AND SPONSORSHIP, UMass Athletics
Amherst, Massachusetts, Fall 2003
Organized and implemented pre-game and in-game promotions for a women's basketball game
Contacted area businesses to sponsor our promotions, effectively increasing sponsorship for UMass Athletics
Reached out to the community through group promotions, a basketball clinic, and a cheerleading clinic, increasing attendance by almost 200%
Set a new Women's Basketball Attendance Record
ADVERTISING AND PROMOTION, Ohio University
Athens, Ohio, Spring 2001
Led the promotions and media advertisments for two campus-wide campaigns -- "Recyclemania" and "Move-Out" -- to increase student recycling
Created Public Service Announcement, Radio and TV ads, and direct mailings to reach all students
Established strategies to notify all students about the campaign, its benefits, and the details
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