elyse rettig
philadelphia, pa | [email protected]
Named one of 20 National "Rising Media Stars" by MEDIA, 6/04

relevant experience
 Avenue A | Razorfish
Media Supervisor 		Philadelphia, PA
7/04 - Present
  • Supervise interactive media planning/buying across AstraZeneca, Wyeth and Roche
  • Engage media planners and assistant media planners as mentoring force
  • Lead agency knowledge sessions on "Marketing to Women" and "Video on Demand 101"
  • Sat on agency's Emerging Technologies taskforce
  • Participate in Advertising Women of New York (AWNY) Interactive Career Workshops each fall

Whittman Hart
Media Supervisor 		Philadelphia, PA
11/01 - 6/04
  • Managed interactive media planning/buying for five Johnson & Johnson DTC brands
  • Coordinated Media Weeks to meet with industry contacts for yearly upfront planning
  • Proficiently trained two assistants in all functions of the media department
  • Worked way through media department from assistant media planner to a media supervisor

The Media Edge
Media Planner 		New York, NY
7/00 - 9/01
  • Worked with media team to plan TV, print, radio, and OOH for V8 (Campbell Soup Co.) and Advil
  • Completed company run media school (11/00 - 6/01)

skill set
  • Over five years experience in planning, negotiating, buying and optimizing media within the interactive space
  • Extensive background in interactive pharmaceutical marketing
  • Relationships with top web properties across many verticals
  • Applications - AtlasDMT, DART, AdRelevance, @Plan, NetView, Comscore, WebRF
  • Advanced Excel and PowerPoint skills
  • Campaign engineering including advanced rich media implementation (PointRoll, Eyeblaster, Atlas Rich Media)
  • Completed 12 week Dale Carnegie leadership training course (1/06)
  • Completed BlessingWhite leadership development training (9/06)
  • Philadelphia Interactive Marketing Association (PHIMA) Member

education
 Towson University
BS in Mass Communications: Advertising
Certificate in Marketing; Minor in Business Administration
 		Towson, MD
9/96 - 5/00


  • American Advertising Federation Chapter President 2/00 - 5/00
  • Competed in 2000 National Student Advertising Competition
  • Mass Comm Advertising Excellence Award (5/00, 5/99, 11/98)
  • Dean's List (5/00, 5/99, 5/98)


references available upon request
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