Cultural-Based
English Business Communication Teaching in Faculty of Economics
Ary Sudiargo
Esti Junining
English
for Business and Economics is taught in both private settings and official
institutions. It undeniably encompasses a range of actions that are essential
in everyday interactions: negotiation and communication in different
environments, letter writing, workplace jargon, and business culture. The
common aim of all activities is first of all to learn something about the
cultural institutions that are often referred to in business programs, and then
to concentrate on proposal writing, so that students might attain proficient
communicative skills. Some of the lessons center on the expansion of
specialized vocabulary, whereas those designed for more skilled learners try to
activate higher level competence, e.g., decision making skills, persuasive
strategies, and also general conversational competence.
English for
Specific Purposes in Faculty of Economics nowadays provide students with
complete set of English basic skills to equip them in facing future job market
competition. But since the need to improve the quality of its undergraduate
candidate ability to be able to compete in world market business cannot be
postponed any longer and the need to prepare undergraduate candidate to have
sufficient strategy to deal with international business, cultural based English
business communication competence is promoted as an alternative of more
comprehensive set of English Teaching in Faculty of Economics Brawijaya University
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Sudiargo, A., & Junining,
E. (2003, August). Cultural-based
English business communication teaching in faculty of economics.
Paper presented at the NUESP [Network of University
Website: www.geocities.com/eltindonesia
Email: eltindonesia@yahoo.com