My project idea is to create a store called: Chemical Love. It is meant to be a spa/massage/makeup store. Obviously, the products that you use for makeup/spa/and makeup are all made from various chemicals. However, I wanted to combine this obvious fact with a more dreamy factor to make the name more interesting and somewhat fun. The �love� in the name has to do with loving oneself by applying these products and making oneself feel better. I envison that the company would be situated in downtown New York in a storefront. This way, people can just come up and soak in the atmosphere. The store is based on three main colors: white, purple-blue, and lime green. Most of the walls will be white, and there will be large wall panels and furniture that are in purple-blue and lime green. The reason I chose the purple-blue and the white is because these two colors are pretty soothing, and look pure. The green is to add a funky chemical feel and to make it look more trendy and lively. I think that these colors work pretty well together because while green and purple-blue are both cool colors, the lime green has more of a yellow component, so it stands out relatively well.

    The logo that I am going to use throughout is very simple: a circle with a heart in it. This logo represents a bubble coming out of the �chemical solution� and the heart symbolizes the �love� aspect of the potion. In using this logo, I can implement a circle theme throughout the store. I would like to have small curtains made of colored glass/plastic circles, and rugs that have circle patterns on the floor.

    As for the clients, I believe that they will mostly be young to middle aged women. The cost for the spa and massage will probably be relatively high, so it would probably appeal more to a slightly older age group.