Advertising

• Companies are beginning to actually advertise online.
• Some examples of different ways to advertise online are Netscape's Ad Page.
• Netscape has a list of advertising companies.
• They also use a banner for advertisements on their Yahoo Web Page. Star ware similarly uses banner advertisement.
• These advertisements are created in the established advertising model where the advertising is positioned between rather than within editorial items.
• Another type of advertising focuses on entertaining the customers and keeping them at the companies' site for a longer time period.