Black Eyed
Peas went from hip-hop underground legends to mainstream
superstars on the back of the addition to their
line-up of Fergie, and last album Elephunk.
They amended their sound remarkably – all of a
sudden they weren’t so much a hip-hop act as they
were a pop one.
Monkey Business opener “Pump It” doesn’t
so much as base itself around a sample of Dick Dale’s “Miserlou” (as
made famous all over again by its use in Pulp
Fiction) as it does use it completely as the
backing tune. It’s not a sample; it’s a steal. Long
gone are the socially conscious raps of Will I. Am – instead,
it’s all about gettin’ loud, gettin’ happy, and gettin’ platinum
record sales and Grammy awards.
There’s nothing remotely cutting
edge about Monkey
Business. It’s purely aimed at the fans that
adored Elephunk, from the Fergie focussed
first single “Don’t Phunk With My Heart” to the
Justin Timberlake guest spot on “My Style”, produced
not by Will I. Am but by Missy Elliott collaborator
Timbaland. Fergie’s “My Humps” – an ode to her
breasts and booty – is absolutely embarrassing.
It takes until the closing “Union” for the band
to remember that, hey, they used to actually try
and make a difference. Featuring Sting and Branford
Marsalis, it’s nevertheless a blip on a purely pop
release. Will Monkey Business sell as many
records as Elephunk? Probably. But where Elephunk was
a pretty average pop record, Monkey Business is
less than that.