Services
Research
Competitve analysis
Market research
Customer research
Strategic Development / Business Planning
Product Definition
Product Roadmaps
Marketing Plan & budget
Bring-to-market strategies
Sales Channels
Documentation
Critique / specify technical documentation including:
Data sheets
Application notes
Customer promotional and training presentations
Sales training presentations
Support Tools
Development hardware & software
Evaluation / demonstration tools
Critique of existing tools
Definition of next generation tools
Marketing Communications
Marcom Plan
Recommended channels
Press Relations
Investor Relations
Analyst Relations
Online marketing
Web site definition / critique
Web advertising
Web sponsorships
Collateral
Print advertising
Direct Mail – print and online
