Dilmah Tradition

In March 2005, Founder of Dilmah, Merrill J. Fernando and his family announced at the 2nd Dilmah Global Distributor Conference, a commitment to honor decent and humane values in every aspect of their
business. Presenting ‘The Five Pillars of Dilmah', Merrill J. Fernando restated the philosophy that led to the
birth of Dilmah, the same philosophy that will drive the brand in the future; the belief that every form of human endeavor including business, should have a higher purpose, that of human service.

Merrill J. Fernando
Founder of Dilmah Tea

The Founder pledged that Dilmah and the tea and related businesses of the MJF Group shall be guided by
five ‘pillars'.

QUALITY

Every aspect of Dilmah is a manifestation of quality, beginning with the teas we offer our consumers, and extending to the equipment we use to maintain an industry leading standard of manufacturing excellence, to our packaging, and presentation of our tea.

TRADITION

Dilmah is respectful of the traditions of an industry that is centuries old, and of a beverage with a 5,000 year history. The teas we offer are traditional and orthodox, made using a process perfected over generations. Innovations at Dilmah are respectful of these traditions and embody authenticity. Moreover Dilmah is
committed to protecting these traditions, communicating them to the world via the industry service projects of the company and the MJF Foundation which seek to develop Ceylon's great tea industry for the benefit of tea consumers.

ETHICS

Dilmah is a brand with a conscience, born a pioneer in seeking fairness in the world of tea, and benefiting
the workers and others in the Ceylon Tea industry through its success. The activities of the MJF Charitable Foundation in bringing a smile to the faces of workers and the community are made possible by Dilmah's success. Dilmah applies the same ethics in respect of its customers. Customer communications are honest
and transparent.

our CUSTOMER

Dilmah values our customer, maintaining consistency in quality and taste to be as loyal to our customer as
we hope our customer will be to our brand. The Founder of Dilmah personally responds to each customer communication, learning from customer comments, respecting the wishes of customers and striving to fulfill
their requests.

INTEGRITY

Dilmah and the companies of the MJF Group maintain honesty and integrity in every contact, with customers, with retailers, partners and everyone we have the pleasure of working with. That honesty requires that Dilmah Tea is Single Origin, Single Region or Single Estate, concepts pioneered by Dilmah. This ensures that our customer knows exactly what is in our packs, and that we shall remain consistent in offering customers
exactly what we have claimed, and exactly what our customer expects.