| 1. |
Make sure your product or service
ALWAYS GIVES more than the customer expected. |
| 2. |
Quality: It's hard to build long
term brand loyalty, when your short term quality is below par. |
| 3. |
Blatantly increase your ad
frequency, of any ad that has been tested to be successful, until you've
reached the point of no more increased return, and then ease off 25%. |
| 4. |
Remember that brand loyalty, can
be ways that you're able to tap into the daily/weekly/monthly habits of your
customers behavior. How can you make your product or service part of your
customers routine? |
| 5. |
Make your customer a MEMBER. Give
them the feeling of true ownership in your product or service, by making
them proud to own it. |
| 6. |
ANSWER your phone under 3 rings,
and with a smile. Remember that your telephone etiquette is part of your
brand. |
| 7. |
Educate your employees and/or
contractors to the importance of how they are also the brand, and what that
means and how they can impact customer opinion so easily. |
