| 1. |
Marketing should be entertaining.
Not always. Marketing should result in product or service sales, not just
amusement. |
| 2. |
You should keep marketing
copywriting short. Wrong. Folks who are interested WILL in fact read what
you have to say. |
| 3. |
You need to change your marketing
copy often. Wrong. If a marketing promotion or campaign is working, no
matter how bored out of your mind you and your staff are with the promo,
DO_NOT_STOP_IT. |
| 4. |
Bad PR is better than No PR.
Wrong. |
| 5. |
7 impressions is enough. Nope.
Surveys show that sometimes it takes up to 29 impressions to bring a
potential buyer to action. |
| 6. |
"The product will sell itself."
not always... Folks need a reason WHY they should buy your product or
service. Give it to them. |
| 7. |
Cute ads are rememberable. Yes,
but how many cute ads do you remember, but can't or don't recall product was
being marketed? |
