Modern Lens Design [Smith]- If you want to be a lens designer, start w/t this one
Introduction to Lens Design [Geary]- If you're using Zemax, this is a good start
Handbook of Optics Volume 1 and 2 OSA
Optical system Design [Fischer and Tadic-Galeb]
Introduction to Optics [Pedrotti]
Optics [Hect]
Optical Shop Testing [Malacara]
Modern Optical Engineering [Smith]- This has optics ozzing from the crevices
Detection of Light [Rieke]
Lasers [Milonni and Eberly]
Optomechanical Engineering Handbook [Ahmad CRC Press]
The Photonics Design and Applications Handbook [Laurin Publishing]
General Business Readings
The Entrepreneur's Guide to Business Law [Bagley&Dauchy]- Must read for the entrepreneur
Product Manager's Handbook
MBA In A Box [Kurtzman]
The Technical Managers Handbook
Winning [Welch]
Mastering Technical Sales- A good one for the sales engineer novice
The Management and Control of Quality- Engineers/business people should know this stuff
Little Red Book of Selling [Gitomer]
One Minute Manager [Blanchard]
The Essential Drucker [Drucker]
The Five Dysfunction of a Team [Lencioni]
Self Motivation Readings
How to Think and Grow Rich [Hill]
There's A Spritual Solution to Every Problem [Dyer]
Tao Te Ching
The Holy Bible- Need I say more
The 100 Simple Secrets of Successful People [Niven]