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The history of the car manufacturer Audi is long and complicated. August
Horch had started producing cars under his own name in 1899, but broke out and
formed the Audi brand in 1910 ?“Audi?being the latin translation for “Horch?
meaning “Listen!? The four rings that adorn the front of the modern Audi come
from the fusion of the four brands Audi, DKW, Horch and Wanderer into Auto
Union in 1932. Audi’s long tradition of front-wheel-drive cars began already in
1933.
Auto Union also had a great racing tradition, most notably in the 1930s
when the “silver arrows?ruled the world’s racing circuits. DKW, the dominating
Auto Union brand after the World War II, started as a motorcycle manufacturer,
but later became known for their compact, two-stroke cars. The story of the
modern-day Audi began, however, in 1965, when the brand name was re-born with
the introduction of a new compact sedan, based largely on the DKW F102, but
marking the end of the two-stroke era. At the same time, Auto Union was taken
over by Volkswagen, whose Beetle was produced alongside the new Audi at the
Auto Union plant in Ingolstadt, just north of Munich.
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